Label your AI product images
🖼️ Google's refreshed AI content guidance spells out how AI-made product images and data should be labeled for shoppers, Meta, X, Reddit and Pinterest are making ads easier to launch, and more!
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Did Google really win that customer?
A buyer chose your brand before searching Google. Would your attribution report know the difference?
Full price sells on TikTok
🐾 A $699 litter box is selling on TikTok Shop without deep discounts, while live shopping keeps climbing, ChatGPT is testing new ways to highlight products and ads, and more!
Test your Black Friday offer now
🧪 How to test 20% off against $25 off $100 before November, TikTok adds shopping agents, one-click checkout and off-platform ads, and more!
Know your break-even churn
Hey there Smarty 👋 Are you geared up to catch the latest and greatest in quick shorts? And just a quick heads-up! If you stumbled upon us through a friend, make sure to subscribe here! That way, you’ll never miss out on the trending shorts. 💸 The numbers to know
Warm your list before Friday
📈 Plus, how to warm up older subscribers without hurting your inbox placement, Google warns against fake authors and sets realistic SEO timelines, and more!
Your model says TV worked
📊 Plus, your MMM says TV worked but not which part, Google Ads is automating promotions, creative tests and international expansion, and more!
Your Next Ad Is Still Waiting
😲 Find out which creators deserve more budget before you put your BFCM spend behind them.
Amazon wants your other stores
🧭 Seller Central now manages Shopify, Walmart, eBay, and TikTok Shop too, Microsoft, Google and LinkedIn are giving marketers better signals to work with, and more!
Fix the creative not the audience
🎯 Meta now reads your creative before your targeting, and most CPA fixes start on the wrong layer, Amazon wants its ads to follow what shoppers need next, and more!
ChatGPT and Google Cite Differently
📚 ChatGPT and Google AI Mode are citing completely different sources, ChatGPT Ads are growing fast but nobody's cracked the playbook, and more!
The TikTok Discount Is Narrowing
📉 TikTok's cost edge over Meta is narrowing faster than most plans account for, Instagram and LinkedIn just dropped useful clues for marketers, and more!
Could you prove you had the rights?
📄 Only 38% of brands can produce a signed usage-rights document on demand for a whitelisted ad. Most are running exposed right now, YouTube and Google are moving shopping closer to the content, and more!
Your November ads need October
🙌 Get the creator deadlines, footage brief, and testing plan before November makes every mistake expensive.
Your returns problem started at the listing
📦Plus, complete specs cut return rates by a third, Google adds new ways to drive sales and clean up analytics, and more!
One creative, three platforms, three failures
📺 The same CTV ad doesn't work the same way on every platform, YouTube and Pinterest are making shopping and ads more AI-driven, and more!
Your Headcount Case Needs a Number
📈 Marketing headcount scales in tight, predictable bands by revenue. Most understaffed teams have never actually checked where they sit, and Creators and Communities are becoming stronger shopping signals, and more!
Your reporting join breaks this month
⚙️ Google auto-migrates campaigns to AI Max across September. The UI looks fine; the data pipeline underneath quietly doesn't, Shoppers want AI to help them buy, but not sell to them, and more!
The three seconds your brief skips
⏱️ Plus, most creative briefs never specify the hook, even though tested ones lift engagement 142%, Google and OpenAI expand advertiser control over AI campaigns, and more!
The growth math is broken
Discover what growing marketing teams are funding while everyone else keeps making cuts.
Stop doing these manually
⚙️Plus, TikTok Shop just automated receipts, approvals, and bulk editing, Pinterest and LinkedIn roll out new high-intent targeting tools, and more!
Your headcount ask might already be funded
🔧 Tooling now eats 14-18% of loaded marketing budget, up from 9%. That creep is competing with your next hire, Google is pushing AI deeper into shopping and advertising, and more!
The spam update nobody will quantify
🔍 Google's third 2026 spam update rolled Aug 18–21. What it won't say points to pattern-level detection, not page-level, Meta is putting more business and creator tools behind one stack, and more!
The real bottleneck in scaling creators
🔓 54% cite rights negotiation as a top barrier to scaling creator content. It's not a legal problem, it's a speed problem, ChatGPT shopping is becoming a new battleground for advertisers, and more!