Plan for hooks that die soon

💪Some hooks are built to die in a week. Budget for that before you launch them, Google, OpenAI, and new research reveal how AI discovery is evolving, and more!

The only AI your marketing team needs

💪Everything your marketing team needs in one place and with it’s own intelligence

Reviews Are Feeding AI Ranks

💪Your Reviews Are Training the Machine That Decides Your Visibility, Meta And Google Expand AI Ad Transparency, and more!

Catch more than just fake numbers

🚀The 48-Hour rule that stops screenshots from running your account, Meta is unifying content creation, advertising, and shopping with one AI model, and more!

Plain Text is the real hero

🤓 The most strategic file on your site is 40 lines of plain text, Meta and LinkedIn introduced new AI updates this week, and more!

Where does AI Traffic go?

🧐Three questions about the trust check happening outside your funnel, ChatGPT continues widening its lead as an AI discovery platform, and more!

How AI Reads Your Site

🧐The only record of how AI actually reads your site is one nobody opens, TikTok increasingly wants to power the entire customer journey, and more!

The 3-second test most product pages fail

❓Most brands never find out why their best shoppers left without buying.

Loyalty programs don't retain customers

💔 The incentive exists. The customer never feels it, and more!

Amazon Search Just Got Rebuilt

🫠Your listing was written for the old version, and more!

Maxing out on the winner

💪 How to extract everything a winning creative has left to give, and more!

Your Buyers Need Different Mirrors

🧐 Showing them the same one is costing you sales, and more!

Google Rankings Don’t Predict Citations

🥺Most AI-cited pages rank surprisingly poorly today, and more!

Are you ranking or getting cited?

👀 See what your pages look like to AI search and why the answer might surprise you.

Your Ad has a measuring problem

😅and nobody is diagnosing it correctly, AI is taking on more of the Marketing Job, and more!

Your ads die too fast

🥲One metric catches fatigue before ROAS drops, Brands now have two distinct paths to influence consumer behavior, and more!

AI Search Trusts Other People

🔎 Earned media drives most AI citations today, Google and TikTok are building systems that turn intent into action, and more!

The Shoot Math Changes Everything

🧐One calculation reveals hidden creative inefficiencies instantly, Snapchat and Reddit double down on AI advertising, and more!

Stop selling to a stranger

😤The reason good products still do not convert, Google is citing you, but recommending your competitors, and more!

Creative Fatigue isn’t the Problem

😲 Meta’s Andromeda update is quietly filtering your ads before they ever reach the auction.

The power of about page

💪Your about page is doing one job. It should be doing two, Meta and Pinterest are using AI to shorten the path from discovery to purchase, and more!

Your campaign needs enemy

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Read the performance right

👀Your creator campaign is probably working. you just can't see it, Meta and Reddit make their holiday advertising pitch, and more!

Google’s forced upgrade

🥲 Google is about to force an upgrade you're not ready for, Google and Pinterest are using AI to help advertisers uncover new growth opportunities, and more!