Your ads look too similar
😲 Meta decides which ads deserve attention before your campaign spends a dollar.
Your creator content has a second job
Hey there Smarty 👋 Are you geared up to catch the latest and greatest in quick shorts? And just a quick heads-up! If you stumbled upon us through a friend, make sure to subscribe here! That way, you’ll never miss out on the trending shorts. 🤖 Your creator content now
You're only seeing 12% of the picture
🔍 ChatGPT and Perplexity share just 11-12% citation overlap, ChatGPT ads hit a $1B run rate, but early advertisers are seeing weak click-through and murky data, and more!
The FTC fines you not them
⚖️ Undisclosed affiliate content isn't just your partner's risk. Warning letters go to the brand, and the penalty runs to $51,744 a day, Google is making visual content easier to create and understand, and more!
Those SMS credits are gone
Klaviyo resets unused SMS credits every billing period. At BFCM volume, that math gets expensive fast, Google reveals which YouTube creative choices actually move conversions, and by how much, and more!
Too Many Integrations Kill Domain
🔧SPF has a hard ten-lookup ceiling, and your eleventh integration might already be over it with no alert to show for it, Brand discovery is moving beyond brand websites, and more!
The Riskiest Time to Migrate
😊 They switched under pressure and discovered the transition was the easier part.
Google recropped your creator
✂️Performance Max now generates aspect ratios from uploaded video, and your usage grants may not cover derivatives, Social platforms are making ads more shoppable, and more!
The metric agents actually weight
Hey there Smarty 👋 Are you geared up to catch the latest and greatest in quick shorts? And just a quick heads-up! If you stumbled upon us through a friend, make sure to subscribe here! That way, you’ll never miss out on the trending shorts. 🎯 The metric AI agents
Skimmable isn't extractable
📖 Writing that reads well to a human often fails the exact test an AI agent runs before quoting your content. Meta, TikTok, and ChatGPT roll out new ad tools, and more!
ChatGPT just became a media buy
📢OpenAI opens ChatGPT ads to Europe today, and most growth teams don't have a brief written for the format yet, Google is merging its tagging tools and letting advertisers test AI Max changes with guardrails on, and more!
Paying commissions on returns
Your payout cycle and your holiday return window are on different calendars, and the gap costs real margin, Microsoft and X push AI deeper into ad management, and more!