Test your Black Friday offer now
🧪 How to test 20% off against $25 off $100 before November, TikTok adds shopping agents, one-click checkout and off-platform ads, and more!
Know your break-even churn
Hey there Smarty 👋 Are you geared up to catch the latest and greatest in quick shorts? And just a quick heads-up! If you stumbled upon us through a friend, make sure to subscribe here! That way, you’ll never miss out on the trending shorts. 💸 The numbers to know
Warm your list before Friday
📈 Plus, how to warm up older subscribers without hurting your inbox placement, Google warns against fake authors and sets realistic SEO timelines, and more!
Your model says TV worked
📊 Plus, your MMM says TV worked but not which part, Google Ads is automating promotions, creative tests and international expansion, and more!
Your Next Ad Is Still Waiting
😲 Find out which creators deserve more budget before you put your BFCM spend behind them.
Amazon wants your other stores
🧭 Seller Central now manages Shopify, Walmart, eBay, and TikTok Shop too, Microsoft, Google and LinkedIn are giving marketers better signals to work with, and more!
Fix the creative not the audience
🎯 Meta now reads your creative before your targeting, and most CPA fixes start on the wrong layer, Amazon wants its ads to follow what shoppers need next, and more!
ChatGPT and Google Cite Differently
📚 ChatGPT and Google AI Mode are citing completely different sources, ChatGPT Ads are growing fast but nobody's cracked the playbook, and more!
The TikTok Discount Is Narrowing
📉 TikTok's cost edge over Meta is narrowing faster than most plans account for, Instagram and LinkedIn just dropped useful clues for marketers, and more!
Could you prove you had the rights?
📄 Only 38% of brands can produce a signed usage-rights document on demand for a whitelisted ad. Most are running exposed right now, YouTube and Google are moving shopping closer to the content, and more!
Your November ads need October
🙌 Get the creator deadlines, footage brief, and testing plan before November makes every mistake expensive.
Your returns problem started at the listing
📦Plus, complete specs cut return rates by a third, Google adds new ways to drive sales and clean up analytics, and more!