Microsoft took your CPC cap
🧢Microsoft Ads dropped Max CPC on new campaigns and here’s your scenario, Google Ads tests building campaigns from a plain language prompt, and more!
Check AI pages before ads
🛫 Run this checklist before sending paid traffic to a Shopify Canvas page. YouTube ads now need 10 seconds of watch time to count as an engagement, and more!
One order three commissions
Hey there Smarty 👋 Are you geared up to catch the latest and greatest in quick shorts? And just a quick heads-up! If you stumbled upon us through a friend, make sure to subscribe here! That way, you’ll never miss out on the trending shorts. 🧾 Stop paying creator commission
Label your AI product images
🖼️ Google's refreshed AI content guidance spells out how AI-made product images and data should be labeled for shoppers, Meta, X, Reddit and Pinterest are making ads easier to launch, and more!
Did Google really win that customer?
A buyer chose your brand before searching Google. Would your attribution report know the difference?
Full price sells on TikTok
🐾 A $699 litter box is selling on TikTok Shop without deep discounts, while live shopping keeps climbing, ChatGPT is testing new ways to highlight products and ads, and more!
Test your Black Friday offer now
🧪 How to test 20% off against $25 off $100 before November, TikTok adds shopping agents, one-click checkout and off-platform ads, and more!
Know your break-even churn
Hey there Smarty 👋 Are you geared up to catch the latest and greatest in quick shorts? And just a quick heads-up! If you stumbled upon us through a friend, make sure to subscribe here! That way, you’ll never miss out on the trending shorts. 💸 The numbers to know
Warm your list before Friday
📈 Plus, how to warm up older subscribers without hurting your inbox placement, Google warns against fake authors and sets realistic SEO timelines, and more!
Your model says TV worked
📊 Plus, your MMM says TV worked but not which part, Google Ads is automating promotions, creative tests and international expansion, and more!
Your Next Ad Is Still Waiting
😲 Find out which creators deserve more budget before you put your BFCM spend behind them.
Amazon wants your other stores
🧭 Seller Central now manages Shopify, Walmart, eBay, and TikTok Shop too, Microsoft, Google and LinkedIn are giving marketers better signals to work with, and more!