🎯 Partnership Ads turn your best organic post into a clean, direct cost-per-result number. It's the most isolated ROI test in the channel, Snapchat is bringing shopping and real-world plans deeper into chat, and more!
😊 Learn from Stripe and OpenAI’s first marketing hire how growing teams secure more budget and headcount.
🛍️ Shoppable in-feed ads pull straight from your TikTok Shop catalog, Google and Microsoft are taking more control over ad campaigns, and more!
📊 Sessions and bounce rate don't measure what AI shopping agents do. Found rate, and catalog completeness are the metrics that apply, AI agents are changing who visits, buys and clicks on the web, and more!
📊 Top-quartile marketing teams reserve 18% for mid-year reallocation. Bottom-quartile teams reserve 3%. That gap is the whole story, Google is connecting ads more closely to local intent, and more!
🔏 As detection tools improve, verified-human content becomes a distinguishable category for the first time, and a citation signal, OpenAI is building more of search for itself, and more!
⏱️ Creative fatigues 3x faster during Q4. Most teams are still refreshing on a June calendar, Product pages are winning more AI citations than Reddit or YouTube, and more!
😲 Meta decides which ads deserve attention before your campaign spends a dollar.
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🔍 ChatGPT and Perplexity share just 11-12% citation overlap, ChatGPT ads hit a $1B run rate, but early advertisers are seeing weak click-through and murky data, and more!
⚖️ Undisclosed affiliate content isn't just your partner's risk. Warning letters go to the brand, and the penalty runs to $51,744 a day, Google is making visual content easier to create and understand, and more!
Klaviyo resets unused SMS credits every billing period. At BFCM volume, that math gets expensive fast, Google reveals which YouTube creative choices actually move conversions, and by how much, and more!