Google's cart or yours
š Googleās Universal Cart vs your own checkout, ChatGPTās new Business Hub for brands, and more!
Let AI shoppers in
š¤ Whether to open your store to AI shopping agents or block them, multi-turn ads in Googleās AI Mode, and more!
Creator handle or publisher handle?
š„ Creator handles vs publisher handles for your partnership ads, Google Adsā new AI creative tools, and more!
Famous creators or small ones
š£ Why small creators may sell as well as big names, OpenAIās new Target CPA and Target CPC bidding, and more!
The ChatGPT ads your team hasnāt seen
š§āš» Your next messaging angle could come from seeing how competitors pitch their offers inside ChatGPT.
Your handle or theirs?
āļø Licensed UGC vs partnership ads in a five-round fight, fake traffic spikes in Google Search Console, and more!
Gift cards or percent off
š 20% off vs. a $20 bonus card for holiday shoppers, Microsoft Clarityās new AI agent tracking, and more!
Go live or post more
š„ TikTok shop runs a three-week black friday campaign from November 11, and live sellers grew fastest last year, but lives aren't for everyone, TikTok, Reddit and X roll out new advertising features, and more!
AI Max test timing
š§Ŗ Run Googleās one-click AI Max test now or wait until January, Google and Microsoft introduce new controls for publishers to limit AI content use, and more!
Copy competitors' ChatGPT ads?
š¤ Match competitorsā ChatGPT ads or break from them, Reddit, Pinterest and Meta report major advertising updates, and more!
Your best AI input isnāt a prompt
š„° Get more from the AI you already use by giving it the business context itās missing.
AI agents now shop stores
š¤ Shopifyās shop.md lets AI agents shop for your customers and check out with Shop Pay, Pages with tables had 69% higher odds of being cited by AI, and more!