The real bottleneck in scaling creators
🔓 54% cite rights negotiation as a top barrier to scaling creator content. It's not a legal problem, it's a speed problem, ChatGPT shopping is becoming a new battleground for advertisers, and more!
The cleanest ROI signal you're not using
🎯 Partnership Ads turn your best organic post into a clean, direct cost-per-result number. It's the most isolated ROI test in the channel, Snapchat is bringing shopping and real-world plans deeper into chat, and more!
The New Rules of Growth
😊 Learn from Stripe and OpenAI’s first marketing hire how growing teams secure more budget and headcount.
Your catalog is now your ad creative
🛍️ Shoppable in-feed ads pull straight from your TikTok Shop catalog, Google and Microsoft are taking more control over ad campaigns, and more!
Your dashboard can't see this traffic
📊 Sessions and bounce rate don't measure what AI shopping agents do. Found rate, and catalog completeness are the metrics that apply, AI agents are changing who visits, buys and clicks on the web, and more!
The budget line top teams ask for
📊 Top-quartile marketing teams reserve 18% for mid-year reallocation. Bottom-quartile teams reserve 3%. That gap is the whole story, Google is connecting ads more closely to local intent, and more!
Fake content is getting easier to spot
🔏 As detection tools improve, verified-human content becomes a distinguishable category for the first time, and a citation signal, OpenAI is building more of search for itself, and more!
Your refresh schedule is out of date
⏱️ Creative fatigues 3x faster during Q4. Most teams are still refreshing on a June calendar, Product pages are winning more AI citations than Reddit or YouTube, and more!
Your ads look too similar
😲 Meta decides which ads deserve attention before your campaign spends a dollar.
Your creator content has a second job
Hey there Smarty 👋 Are you geared up to catch the latest and greatest in quick shorts? And just a quick heads-up! If you stumbled upon us through a friend, make sure to subscribe here! That way, you’ll never miss out on the trending shorts. 🤖 Your creator content now
You're only seeing 12% of the picture
🔍 ChatGPT and Perplexity share just 11-12% citation overlap, ChatGPT ads hit a $1B run rate, but early advertisers are seeing weak click-through and murky data, and more!
The FTC fines you not them
⚖️ Undisclosed affiliate content isn't just your partner's risk. Warning letters go to the brand, and the penalty runs to $51,744 a day, Google is making visual content easier to create and understand, and more!