Plan for hooks that die soon
💪Some hooks are built to die in a week. Budget for that before you launch them, Google, OpenAI, and new research reveal how AI discovery is evolving, and more!
The only AI your marketing team needs
💪Everything your marketing team needs in one place and with it’s own intelligence
Reviews Are Feeding AI Ranks
💪Your Reviews Are Training the Machine That Decides Your Visibility, Meta And Google Expand AI Ad Transparency, and more!
Catch more than just fake numbers
🚀The 48-Hour rule that stops screenshots from running your account, Meta is unifying content creation, advertising, and shopping with one AI model, and more!
Plain Text is the real hero
🤓 The most strategic file on your site is 40 lines of plain text, Meta and LinkedIn introduced new AI updates this week, and more!
Where does AI Traffic go?
🧐Three questions about the trust check happening outside your funnel, ChatGPT continues widening its lead as an AI discovery platform, and more!
How AI Reads Your Site
🧐The only record of how AI actually reads your site is one nobody opens, TikTok increasingly wants to power the entire customer journey, and more!
The 3-second test most product pages fail
❓Most brands never find out why their best shoppers left without buying.
Loyalty programs don't retain customers
💔 The incentive exists. The customer never feels it, and more!
Amazon Search Just Got Rebuilt
🫠Your listing was written for the old version, and more!
Maxing out on the winner
💪 How to extract everything a winning creative has left to give, and more!
Your Buyers Need Different Mirrors
🧐 Showing them the same one is costing you sales, and more!