AI Search Has a Credit Problem
🔍 Your buyers may be finding you through AI while another channel takes the credit
Hey there Smarty đź‘‹
“AI search looks promising. But paid search has numbers. Let’s put the budget there.”
Sound familiar? The channel that’s easiest to measure can win the money—even when your reporting misses how buyers found you.
Now you’re stuck defending AI search with screenshots of brand mentions while someone else walks in with a spreadsheet.
AirOps is tackling that gap on November 20 at 2 PM ET with From Black Box To Budget: Inside AI Search Measurement.
Join Google Meridian creator Hitesh Wadhwani, Paramark CEO Pranav Piyush, and AirOps co-founder Matt Hammel to explore what it would take to give AI search a stronger case for funding.
Reserve your spot and bring your toughest budget question.
Here’s how the discussion can sharpen your next spending decision:
📊 Answer the follow-up to “our mentions increased.” Explore an exposure metric built around topics, prompt volume, and impressions, so you can identify what’s missing before presenting another visibility report to leadership.
🎯 Challenge a report that counts every mention as a win. Learn why being recommended deserves more weight than simply appearing, so you can ask whether your numbers distinguish the two.
💸 Push back when “few tracked conversions” becomes “cut the budget.” Understand attribution’s blind spots and explore how AI search exposure could enter marketing mix models alongside the channels already getting funded.
You’ll hear from people building the measurement approach, with a chance to understand where it’s heading before your team commits to another reporting setup.
Can't attend the session live? Register anyway, and you’ll get the recordings within 24 hours.
