The ChatGPT ads your team hasn’t seen
🧑💻 Your next messaging angle could come from seeing how competitors pitch their offers inside ChatGPT.
Hey there Smarty 👋
“We should test ChatGPT ads.” Then comes the question that stalls the room: “What would we actually run?”
Everyone has an opinion on what to run. Seeing what competitors are pitching inside ChatGPT gives you something concrete to work with—and you can check before spending a dollar.
The AirOps ChatGPT Ad Library lets you see competitors’ ads and the questions people asked when those ads appeared. Use both to shape your own messaging before spending on a test.
With 7,953 brands listed, including Nike, Expedia, and SoFi, you can look beyond the same competitor screenshots circulating in your team’s Slack.
Enter your work email to explore the ads and the conversations behind them.
Here’s how to put it to work:
🔎 Find the pitch you’re competing with: Search by brand name or domain to see observed ad messaging and how often each ad appeared.
💬 See the question behind the offer: Explore the prompts those ads appeared under to understand what buyers were asking at that moment.
🎯 Give your next test a clearer purpose: Bring those examples into your brief to explain your angle and why it deserves budget.
If a competitor leads with price, could your convenience make a stronger pitch in that conversation? That’s a useful question to bring into your next creative review.
For an agency, it’s a concrete reference for a client recommendation. For an in-house team, it’s a way to make the budget discussion less speculative.
Before your next brief gets approved, look up a competitor. Bring one relevant example and a sharper reason for what you’ll test.
