The reset no one talks about
šŖ Most teams mistake it for progress until the momentum disappears.
Expand Demand based on Category
The category shift that expands demand, Redditās culture playbook for brands, and more!
When Cutting is the Real Growth Strategy
ā ļøLaunching new when revenue from existing declines is only spreading thin, TikTok is rolling out new tools for TikTok Shop sellers, and more!
Socially Verifiable Is Better Than Viral
šÆWhy socially verifiable progress is the real retention engine, AI tools and video length strategy, and more!
Fight returns before they happen
š„¹ This is what they say about you and you need to know faster, Google reshapes bidding, ad triggers, and AI checkout, and more!
Stop Training Your Audience to Wait
š„¹If revenue spikes then disappears, youāre building novelty addiction, not brand equity, Cloudflareās Markdown feature raises SEO concerns, and more!
The wait is costing you
šØāš» This channel can give you 7x more ROAS than other channels combined but you're still waiting
Donāt treat Retention as a safety net
šŖThis is killing repeat rate and your AOV faster than ever, Google is turning AI into the checkout button, and more!
Donāt Miss This Post Valentineās
šMake the final Valentineās SMS do more than just sell, Reddit isnāt a traffic source anymore; itās a search engine, and more!
Stop Giving Meta Mixed Signals
š¤ Breaking your situationship with the Meta Algo with clarity, Google Ads no longer runs purely on keyword matching, and more!
Become Eligible to go Viral
šŖ Most ads donāt fail on performance. They fail before theyāre even allowed to try. AI search and chat platforms are starting to open up, and more!
Test Meta in the right order
š«Ø Donāt Fail Endlessly to find that one winner, do this instead, AI slips into chats and checkout, and more!