The Ad that wouldn’t die
🥹Everything seemed good then, how did this one ad die all of a sudden? YouTube hands creators better audience data while Pinterest explains why variety wins, and more!
The best post-purchase flow ever
💪A post-purchase flow built for ltv, not receipts, Bing shapes ChatGPT while humans still win Google, and more!
The Auction is killing your retargeting
Plus, the auction is pricing you out of your own retargeting, Google and Meta both want you paying for new features, and more!
Your ads are too obvious
The brands beating your CPA aren't running a single ad from their own page. Here's why.
Meta’s Sending Pre-Judged Traffic
😮Your buyer was already judged before your ad appeared, Googlebot has a 2MB limit, and anything beyond it doesn't exist, and more!
Your SEO Workflow Is Fragile
😬Everyone is building agentic SEO workflows. Most will break in production, Meta makes three moves on ads targeting and subscriptions this week, and more!
You’re missing the real problem
🫠 You’re optimizing the creative. The real problem is two layers deeper, Reddit, YouTube, and LinkedIn are the Top Sources AI search engines cite, and more!
Don’t wait for the warning
🛑 The brands that scale cleanly never wait for the warning signs, Gemini traffic doubles while ChatGPT hits $100m in ad revenue, and more!
Your best blog is stealing your sales
😤 Google is sending your buyers to a blog post. Your product page never stood a chance, YouTube lowers the bar for shopping commissions while Google upgrades demand gen, and more!
Your email open rate is a lie
🤔 What if your best-performing email isn’t the one you’ve ever sent
Your Sitemap is a lie
⚠️ And it’s costing your brand dearly, Meta expands reels ad placements and AI creative tools at newfronts, and more!
Psychology of unignorable objects
🫣Why Some Products Force Themselves Into Culture, Meta and Snapchat both push harder into in-app commerce, and more!