Where does AI Traffic go?

🧐Three questions about the trust check happening outside your funnel, ChatGPT continues widening its lead as an AI discovery platform, and more!

How AI Reads Your Site

🧐The only record of how AI actually reads your site is one nobody opens, TikTok increasingly wants to power the entire customer journey, and more!

The 3-second test most product pages fail

❓Most brands never find out why their best shoppers left without buying.

Loyalty programs don't retain customers

💔 The incentive exists. The customer never feels it, and more!

Amazon Search Just Got Rebuilt

🫠Your listing was written for the old version, and more!

Maxing out on the winner

💪 How to extract everything a winning creative has left to give, and more!

Your Buyers Need Different Mirrors

🧐 Showing them the same one is costing you sales, and more!

Google Rankings Don’t Predict Citations

🥺Most AI-cited pages rank surprisingly poorly today, and more!

Are you ranking or getting cited?

👀 See what your pages look like to AI search and why the answer might surprise you.

Your Ad has a measuring problem

😅and nobody is diagnosing it correctly, AI is taking on more of the Marketing Job, and more!

Your ads die too fast

🥲One metric catches fatigue before ROAS drops, Brands now have two distinct paths to influence consumer behavior, and more!

AI Search Trusts Other People

🔎 Earned media drives most AI citations today, Google and TikTok are building systems that turn intent into action, and more!