The power of about page

💪Your about page is doing one job. It should be doing two, Meta and Pinterest are using AI to shorten the path from discovery to purchase, and more!

Your campaign needs enemy

Hey there Smarty 👋 Are you geared up to catch the latest and greatest in quick shorts? And just a quick heads-up! If you stumbled upon us through a friend, make sure to subscribe here! That way, you’ll never miss out on the trending shorts. Together with Alison Your

Read the performance right

👀Your creator campaign is probably working. you just can't see it, Meta and Reddit make their holiday advertising pitch, and more!

Google’s forced upgrade

🥲 Google is about to force an upgrade you're not ready for, Google and Pinterest are using AI to help advertisers uncover new growth opportunities, and more!

Your Best Creator Clip Won't Run

🫠 Why whitelisting fails before the camera ever rolls, New research reveals when Claude searches the web and where it finds answers, and more!

Are you ranking or getting cited?

👀 See what Google I/O changed, and what your content team should fix before Q3.

Even your fallback failed

🫠Your search traffic dropped. Your social reach dropped the same week. Same cause, no fallback left.

Stop treating TikTok like Meta

⏸️Pausing TikTok and pausing Meta are not the same decision. Most brands treat them like they are, Google tests bigger ad placements while YouTube tweaks Shorts, and more!

You’re double-selling

🥲Your TikTok Shop ROAS is enormous. That's the problem, Google's latest updates favor the best answer, not the biggest site, and more!

You lost even before the clicks

🥺The battle for your traffic is being lost before anyone clicks, Google and OpenAI are building more mature ad platforms for marketers, and more!

Variants are the key

Compound the results of your creator program with this one tweak; Google is giving creators new ways to build audiences directly in Search, and more!

They figured it out. You haven't yet.

🙌 70 practitioners figured out how to make AI recommend their brand and on June 9th they teach you how.