LTV is the real budget
💰 If you don't know your LTV, you don't know your real budget, Meta and Google show rising costs and new opportunities, and more!
Latest
Your ESP is counting on fear
👨💻 The automations that should be making you money right now are stuck in the wrong platform.
The Gap No Creative Audit Catches
😶🌫️Why your ad account has a psychological blind spot you've never audited, X and Meta take opposite approaches to AI advertising, and more!
You’re Preparing Too Late
👀Prime Day sits nine weeks out, but the decisions that determine whether you scale or stall are being made right now, Snapchat, Pinterest, and LinkedIn expand where ads show up, and more!
Breaking The Data Lie
🧐Why your influencer data is lying to you, and the three fixes that make it actionable, Meta data reveals moments matter more than demographics, and more!
The 42-Cent Retention Hack
🎯A haircare brand hits a 90-day repurchase rate of 62%, Google and YouTube updates impact ads and audience engagement, and more!
Make brand personality stick
🫣Your brand lacks a personality that actually sticks, OpenAI is turning ChatGPT into an ad ecosystem, and more!
The hook that worked is dying
😣 You knew it was slowing down. You just didn't have anything ready to replace it.
An hour a day for Free Traffic
🤩The exact steps to build free traffic that compounds, Google just made targeting, tracking, and testing more efficient, and more!
Breaking the Meta Ceiling
👀 The Meta ceiling is structural, not creative, New LinkedIn and Google features simplify AI for marketers, and more!
Your landing page killed the personalization
🎯All your segmentation and segregation go to hell when they all land on the same page, Microsoft and Google redefine performance with AI tools, and more!
Your Pmax is full of Spam
⚠️Stop trying to fix Pmax placements for every small issue, Big moves from Anthropic, OpenAI, and Stanford last week, and more!