You need to license a future star
đThe creator was a nobody when you licensed that content. They arenât now, ChatGPT ads meet Microsoft's AI traffic math, and more!
Viral Shorts
Your best traffic looks invisible
đȘYour smallest traffic source might be outperforming every channel you actually report on, Meta automates creator growth while shoppers use Reddit to verify AI recommendations, and more!
Google left out the most important number
đ€It just gave you AI citation data with the one number that would make it useful missing, ChatGPT expands conversion tools as Google automates ads and search, and more!
It ranks high but itâs never cited
đ§This means the page is telling you something specific, Google simplifies performance analysis while Meta adds stronger automation guardrails, and more!
Itâs not the algorithm itâs the signal
đ§Something upstream of it changed, and the algorithm is working its charm based on that. Google ads has three deadlines coming, and more!
Your SEO Report Looks Fine
đČ Learn why top rankings no longer guarantee your brand appears inside AI recommendations.
Audit your TikTok Shop program
đYour TikTok shop commission ceiling isnât one number. Itâs two, Google, Microsoft, and Cloudflare change how search visibility gets measured, and more!
Donât give just to ask in return
đ You gifting a customer is not a favour to them so stop calling it in, Pinterest, Snapchat, and Reddit prove better ads beat bigger audiences, and more!
You need to have the hard conversation
đ§Going silent doesnât stop the cancellation. It just picks a more expensive one, Social platforms double down on original content, and more!
AI citation isnât a win anymore
Hey there Smarty đ Are you geared up to catch the latest and greatest in quick shorts? And just a quick heads-up! If you stumbled upon us through a friend, make sure to subscribe here! That way, youâll never miss out on the trending shorts. đ Being cited by AI
No attribution catches this right
đșThe conversion most TV attribution is built to never catch, AI search grows while marketers rethink performance measurement, and more!
Meta isn't enough anymore
Scaling past Meta isn't about spending more. It's about showing up where nobody else is.