The brief was never the problem
Your paid team is waiting on content that has been "almost ready" for two weeks now.
Viral Shorts
Saturation Looks Like Creative Failure
🥲You briefed the new creative too soon, Google and Microsoft rethink how advertisers manage campaign performance, and more!
Discount bugs costing you daily
🥺 Your discount logic is punishing the customers who earned it, OpenAI expands ChatGPT ads with bidding and tracking tools, and more!
Are you really ready to go viral?
🫠 If your viral traffic surges and your platforms aren’t ready it’s gonna cost you, Google moves shopping directly into search with smarter measurement, and more!
Transformations are overrated
🚀A 14-Day update outsells a six-month transformation, Growth looks strong until you analyze the full funnel, and more!
LTV is the real budget
💰 If you don't know your LTV, you don't know your real budget, Meta and Google show rising costs and new opportunities, and more!
Your ESP is counting on fear
👨💻 The automations that should be making you money right now are stuck in the wrong platform.
The Gap No Creative Audit Catches
😶🌫️Why your ad account has a psychological blind spot you've never audited, X and Meta take opposite approaches to AI advertising, and more!
You’re Preparing Too Late
👀Prime Day sits nine weeks out, but the decisions that determine whether you scale or stall are being made right now, Snapchat, Pinterest, and LinkedIn expand where ads show up, and more!
Breaking The Data Lie
🧐Why your influencer data is lying to you, and the three fixes that make it actionable, Meta data reveals moments matter more than demographics, and more!
The 42-Cent Retention Hack
🎯A haircare brand hits a 90-day repurchase rate of 62%, Google and YouTube updates impact ads and audience engagement, and more!
Make brand personality stick
🫣Your brand lacks a personality that actually sticks, OpenAI is turning ChatGPT into an ad ecosystem, and more!