Google Rankings Don’t Predict Citations
🥺Most AI-cited pages rank surprisingly poorly today, and more!
Viral Shorts
Are you ranking or getting cited?
👀 See what your pages look like to AI search and why the answer might surprise you.
Your Ad has a measuring problem
😅and nobody is diagnosing it correctly, AI is taking on more of the Marketing Job, and more!
Your ads die too fast
🥲One metric catches fatigue before ROAS drops, Brands now have two distinct paths to influence consumer behavior, and more!
AI Search Trusts Other People
🔎 Earned media drives most AI citations today, Google and TikTok are building systems that turn intent into action, and more!
The Shoot Math Changes Everything
🧐One calculation reveals hidden creative inefficiencies instantly, Snapchat and Reddit double down on AI advertising, and more!
Stop selling to a stranger
😤The reason good products still do not convert, Google is citing you, but recommending your competitors, and more!
Creative Fatigue isn’t the Problem
😲 Meta’s Andromeda update is quietly filtering your ads before they ever reach the auction.
The power of about page
💪Your about page is doing one job. It should be doing two, Meta and Pinterest are using AI to shorten the path from discovery to purchase, and more!
Your campaign needs enemy
Hey there Smarty 👋 Are you geared up to catch the latest and greatest in quick shorts? And just a quick heads-up! If you stumbled upon us through a friend, make sure to subscribe here! That way, you’ll never miss out on the trending shorts. Together with Alison Your
Read the performance right
👀Your creator campaign is probably working. you just can't see it, Meta and Reddit make their holiday advertising pitch, and more!
Google’s forced upgrade
🥲 Google is about to force an upgrade you're not ready for, Google and Pinterest are using AI to help advertisers uncover new growth opportunities, and more!