Your email open rate is a lie

🤔 What if your best-performing email isn’t the one you’ve ever sent

Your Sitemap is a lie

⚠️ And it’s costing your brand dearly, Meta expands reels ad placements and AI creative tools at newfronts, and more!

Psychology of unignorable objects

🫣Why Some Products Force Themselves Into Culture, Meta and Snapchat both push harder into in-app commerce, and more!

Your test site is silently killing your SEO

🔪How staging environments silently cannibalize your live site's rankings, Pinterest and TikTok just rolled out fresh ad features, and more!

The Q2 lie we all believe

💸 The delusional transition is costing you bucks, The creative choices that actually move the needle on Facebook reels, and more!

Make them do something before they buy

🤔 You need to give them something to do, Pinterest and LinkedIn both want your budget, and more!

Your real fans are invisible to you

🤝 Your next partnership, trend, or breakout moment already happened; you just didn’t catch it.

The Google Ads Move Nobody's Running

💪This gives you almost no competing ads. Maximum intent. Perfect placement, Meta and LinkedIn Both Want Your Ad Budget, and more!

Viral content to subscriber magnet

⚡️The fastest way to turn viral content into email subscribers, Search and shopping are changing fast, and more!

Famous to humans, a ghost to AI

🥺Your customers know you. The AI answering their questions doesn't, and it's citing someone else instead, Meta Rewards Creativity Not Reposting, and more!

Wit doesn’t pay the bill

✍️ Your cleverest copy is killing your click rate, Google & Instagram are rewriting discovery, and more!

The Algo Thinks You're Boring.

🛣️ You don't have 40 ads. You have two ideas running 40 times, LinkedIn just rebuilt its feed for the AI era, and more!