You're ranking but still losing

🤔Your content keeps getting skipped in AI search for one specific reason. We're breaking it down on April 15th.

Hook worked but everything else failed

👎 You spent 45 minutes on the hook. The middle killed the post in 10 seconds, Snapchat, Instagram, and Pinterest all made moves on engagement this week and more!

AI doesn’t hate your site

😬 It crawled your site three times this week. It found nothing worth citing, YouTube and Snapchat are both pushing harder on ad formats this week, and more!

The Ad that wouldn’t die

🥹Everything seemed good then, how did this one ad die all of a sudden? YouTube hands creators better audience data while Pinterest explains why variety wins, and more!

The best post-purchase flow ever

💪A post-purchase flow built for ltv, not receipts, Bing shapes ChatGPT while humans still win Google, and more!

The Auction is killing your retargeting

Plus, the auction is pricing you out of your own retargeting, Google and Meta both want you paying for new features, and more!

Your ads are too obvious

The brands beating your CPA aren't running a single ad from their own page. Here's why.

Meta’s Sending Pre-Judged Traffic

😮Your buyer was already judged before your ad appeared, Googlebot has a 2MB limit, and anything beyond it doesn't exist, and more!

Your SEO Workflow Is Fragile

😬Everyone is building agentic SEO workflows. Most will break in production, Meta makes three moves on ads targeting and subscriptions this week, and more!

You’re missing the real problem

🫠 You’re optimizing the creative. The real problem is two layers deeper, Reddit, YouTube, and LinkedIn are the Top Sources AI search engines cite, and more!

Don’t wait for the warning

🛑 The brands that scale cleanly never wait for the warning signs, Gemini traffic doubles while ChatGPT hits $100m in ad revenue, and more!

Your best blog is stealing your sales

😤 Google is sending your buyers to a blog post. Your product page never stood a chance, YouTube lowers the bar for shopping commissions while Google upgrades demand gen, and more!