Did Google really win that customer?
A buyer chose your brand before searching Google. Would your attribution report know the difference?
Hey there Smarty 👋
“AI search barely sends us leads. Why increase the budget?” If that question has come up on your team, check what you’re asking the channel to prove.
A buyer can discover you through AI and convert through Google. When Google gets the credit, cutting AI search can look sensible on paper, even if it helped win the customer.
On October 15, join AirOps and Bain & Company for a free live session on evaluating AI search before low attribution becomes your reason to pull back.
You’ll learn how to:
🔎 Tell a mention from a recommendation
Understand why appearing in an AI answer isn’t enough, and why being recommended matters when buyers compare your brand with alternatives.
📊 Answer “where’s the return?” more confidently
Use Bain’s Marketing Leaders Reality Index to explain where paid-channel measurement falls short when evaluating how AI shapes brand preference.
🎯 Make the case for investing now
Understand the risks of waiting for perfect attribution and the evidence worth demanding as you decide whether to commit more budget.
Secure your free spot before your next investment discussion becomes another debate about missing clicks.
Matt Hammel, Co-founder and COO at AirOps, joins Zak Prauer, Expert Partner at Bain & Company, whose work spans marketing experimentation, analytics, and growth.
You’ll leave better prepared to explain why AI search deserves investment, what your attribution report misses, and what evidence to ask for next.
Can't attend the session live? Register anyway, and you’ll get the recordings in 24 hours.
