Your Best Creator Clip Won't Run
🫠 Why whitelisting fails before the camera ever rolls, New research reveals when Claude searches the web and where it finds answers, and more!
Latest
Are you ranking or getting cited?
👀 See what Google I/O changed, and what your content team should fix before Q3.
Even your fallback failed
🫠Your search traffic dropped. Your social reach dropped the same week. Same cause, no fallback left.
Stop treating TikTok like Meta
⏸️Pausing TikTok and pausing Meta are not the same decision. Most brands treat them like they are, Google tests bigger ad placements while YouTube tweaks Shorts, and more!
You’re double-selling
🥲Your TikTok Shop ROAS is enormous. That's the problem, Google's latest updates favor the best answer, not the biggest site, and more!
You lost even before the clicks
🥺The battle for your traffic is being lost before anyone clicks, Google and OpenAI are building more mature ad platforms for marketers, and more!
Variants are the key
Compound the results of your creator program with this one tweak; Google is giving creators new ways to build audiences directly in Search, and more!
They figured it out. You haven't yet.
🙌 70 practitioners figured out how to make AI recommend their brand and on June 9th they teach you how.
Stop Isolating Channel Plans
🥸Your channels aren't broken. they're playing the wrong position, Google is building the analytics and advertising infrastructure behind AI Search, and more!
GA4 is doing only half the job
📊 GA4 can now see AI traffic. It still can't see the part that actually matters, Meta is expanding AI from customer support into business operations, and more!
Q1 Mistakes still killing Q3
🥲The most expensive context loss is not between tools. It is between time periods, Google is opening the black box around AI Search visibility, and more!
The Seven-Day Rule Is Dead
🥲 The Andromeda-to-Muse-Spark transition means your old creative testing logic just stopped working, AI is becoming a gatekeeper that recommends fewer businesses than search, and more!