The hook that worked is dying

😣 You knew it was slowing down. You just didn't have anything ready to replace it.

An hour a day for Free Traffic

🤩The exact steps to build free traffic that compounds, Google just made targeting, tracking, and testing more efficient, and more!

Breaking the Meta Ceiling

👀 The Meta ceiling is structural, not creative, New LinkedIn and Google features simplify AI for marketers, and more!

Your landing page killed the personalization

🎯All your segmentation and segregation go to hell when they all land on the same page, Microsoft and Google redefine performance with AI tools, and more!

Your Pmax is full of Spam

⚠️Stop trying to fix Pmax placements for every small issue, Big moves from Anthropic, OpenAI, and Stanford last week, and more!

Your Influencer system is failing

🥴It’s not the creators it’s your system itself, ChatGPT decides citations before even reading your content, and more!

Meta isn't enough anymore

Scaling past Meta isn't about spending more. It's about showing up where nobody else is.

Your site is busy doing nothing

🚩Traffic without intent is costing you revenue, Meta just removed the biggest barriers to better ad tracking, and more!

Add more doors to the funnel

💸 Your funnel has one moment to convert that’s why it’s hitting a ceiling, TikTok, Threads, and Reddit All Dropped Platform Updates This Week, and more!

Ads are not to convince people

🤡 You’re fighting the wrong battle with your ads, Google had three updates worth knowing this week, and more!

Stop making everything a CRO Problem

Hey there Smarty 👋 Are you geared up to catch the latest and greatest in quick shorts? And just a quick heads-up! If you stumbled upon us through a friend, make sure to subscribe here! That way, you’ll never miss out on the trending shorts. Together with Insense You know

You’re Optimizing the Wrong Signal

📺 Completion Rate is the most meaningless metric people are running behind on CTV Ads, OpenAI just launched an ads manager, and it has very big plans, and more!