Your Next Article Can Wait
🧑‍💻See what 380,000 AI answers reveal about the pages being cited during buyer research.
Hey there Smarty đź‘‹
Before you approve ten more blog posts, check whether you’re missing the page someone needs to choose you.
Your next customer might need a competitor comparison, clear pricing, or proof your product solves their specific problem. Another how-to article leaves that decision unfinished.
AirOps puts research and advice from Kevin Indig, Ross Simmonds, and Eli Schwartz into one practical read, so you can bring evidence to your next content decision without sitting through three webinars.
Here’s where their findings can change your next move:
🎯 Identify content worth funding. Kevin reports informational clicks fell 35-60% over the past year. Prioritize original research and firsthand expertise that give buyers a reason to visit beyond the AI answer.
🔎 Help buyers compare options. Ross’s research across 380,000 AI answers found comparison pages dominated citations. Build separate “versus” and “alternatives” pages for buyers comparing options and those looking to switch.
đź›’ Give interested buyers a next step. Eli recommends giving every asset a clear conversion path. Review your buying-focused pages so visitors can move toward a relevant demo, trial, or purchase.
Your distribution matters, too. Google’s AI surfaces favor Reddit and YouTube, while assistants lean toward off-site product and comparison pages. Check where your buyers research before committing to one channel.
Get the full takeaways to decide which pages to improve, what to create next, and where to focus your distribution before approving another round of content.
