Loyalty programs don't retain customers
💔 The incentive exists. The customer never feels it, and more!
Viral Shorts
Amazon Search Just Got Rebuilt
🫠Your listing was written for the old version, and more!
Maxing out on the winner
💪 How to extract everything a winning creative has left to give, and more!
Your Buyers Need Different Mirrors
🧐 Showing them the same one is costing you sales, and more!
Google Rankings Don’t Predict Citations
🥺Most AI-cited pages rank surprisingly poorly today, and more!
Are you ranking or getting cited?
👀 See what your pages look like to AI search and why the answer might surprise you.
Your Ad has a measuring problem
😅and nobody is diagnosing it correctly, AI is taking on more of the Marketing Job, and more!
Your ads die too fast
🥲One metric catches fatigue before ROAS drops, Brands now have two distinct paths to influence consumer behavior, and more!
AI Search Trusts Other People
🔎 Earned media drives most AI citations today, Google and TikTok are building systems that turn intent into action, and more!
The Shoot Math Changes Everything
🧐One calculation reveals hidden creative inefficiencies instantly, Snapchat and Reddit double down on AI advertising, and more!
Stop selling to a stranger
😤The reason good products still do not convert, Google is citing you, but recommending your competitors, and more!
Creative Fatigue isn’t the Problem
😲 Meta’s Andromeda update is quietly filtering your ads before they ever reach the auction.