Choose your target wisely
🫣 The customer who bought isn’t always the customer amazon should find again, Google broadens ad reporting without changing campaign performance, and more!
Viral Shorts
They just left a channel, not the brand
👤Every unsubscribe gets attributed to the channel where it happened. Almost none get attributed to the customer relationship, Google expands AI search with new shopping and advertising tools, and more!
Evidence is the key to rankings
🤓Amazon’s AI doesn’t rank your product. It ranks your evidence, Third-party AI is replacing brand chatbots, according to Gartner, and more!
Majority is not always right
💔Fifteen customers can send you in completely the wrong direction, ChatGPT is expanding its influence across both search and digital advertising, and more!
Plan for hooks that die soon
💪Some hooks are built to die in a week. Budget for that before you launch them, Google, OpenAI, and new research reveal how AI discovery is evolving, and more!
The only AI your marketing team needs
💪Everything your marketing team needs in one place and with it’s own intelligence
Reviews Are Feeding AI Ranks
💪Your Reviews Are Training the Machine That Decides Your Visibility, Meta And Google Expand AI Ad Transparency, and more!
Catch more than just fake numbers
🚀The 48-Hour rule that stops screenshots from running your account, Meta is unifying content creation, advertising, and shopping with one AI model, and more!
Plain Text is the real hero
🤓 The most strategic file on your site is 40 lines of plain text, Meta and LinkedIn introduced new AI updates this week, and more!
Where does AI Traffic go?
🧐Three questions about the trust check happening outside your funnel, ChatGPT continues widening its lead as an AI discovery platform, and more!
How AI Reads Your Site
🧐The only record of how AI actually reads your site is one nobody opens, TikTok increasingly wants to power the entire customer journey, and more!
The 3-second test most product pages fail
❓Most brands never find out why their best shoppers left without buying.