Ads are not to convince people
🤡 You’re fighting the wrong battle with your ads, Google had three updates worth knowing this week, and more!
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Stop making everything a CRO Problem
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You’re Optimizing the Wrong Signal
📺 Completion Rate is the most meaningless metric people are running behind on CTV Ads, OpenAI just launched an ads manager, and it has very big plans, and more!
You're ranking but still losing
🤔Your content keeps getting skipped in AI search for one specific reason. We're breaking it down on April 15th.
Hook worked but everything else failed
👎 You spent 45 minutes on the hook. The middle killed the post in 10 seconds, Snapchat, Instagram, and Pinterest all made moves on engagement this week and more!
AI doesn’t hate your site
😬 It crawled your site three times this week. It found nothing worth citing, YouTube and Snapchat are both pushing harder on ad formats this week, and more!
The Ad that wouldn’t die
🥹Everything seemed good then, how did this one ad die all of a sudden? YouTube hands creators better audience data while Pinterest explains why variety wins, and more!
The best post-purchase flow ever
💪A post-purchase flow built for ltv, not receipts, Bing shapes ChatGPT while humans still win Google, and more!
The Auction is killing your retargeting
Plus, the auction is pricing you out of your own retargeting, Google and Meta both want you paying for new features, and more!
Your ads are too obvious
The brands beating your CPA aren't running a single ad from their own page. Here's why.
Meta’s Sending Pre-Judged Traffic
😮Your buyer was already judged before your ad appeared, Googlebot has a 2MB limit, and anything beyond it doesn't exist, and more!
Your SEO Workflow Is Fragile
😬Everyone is building agentic SEO workflows. Most will break in production, Meta makes three moves on ads targeting and subscriptions this week, and more!