Target Roles, not just Personas

🧩 The Persona Collapse: Why Role-Based Marketing Is Replacing Demographics in DTC, Meta Pushes AI Ads Forward With Video Gen, In-Ad Chat & Auto Branding, and more!

Volume isn’t Velocity

⚡️Why Scaling Creatives Doesn’t Scale Growth, TikTok Expands Symphony AI Suite, and more!

Lifecycle Offers That Don’t Cannibalize LTV

🧠The high-AOV retention playbook smart brands use, Reddit Unlocks Human Insight with AI-Powered Conversation Tools, and more!

Offer Mechanics vs. Discounting

🎯The Secret Science of High-Performance DTC Offers, Meta & YouTube Prioritizing In-App Engagement, and more!

Creative Wins Are Hidden in the Cut

🎬Why Your Ad Flops Aren’t Conceptual, They’re Cut-Deep, Microsoft Ads Levels Up with Custom Reports, Smarter PMax & Shopify Push, and more!

Selling at the Speed of Feeling

🧠 The Emotional Timing Advantage, Reddit’s Ripple Effect, and more!

Brand Love Is a KPI Now

📈 Why Brand Reputation Isn’t PR, It’s a Performance Metric, YouTube Doubles Down on Ads and Exposure, and more!

The Low-Frustration Funnel

🤗UX, Visuals, and Flow That Don’t Burn Cognitive Fuel, LinkedIn Expands Video Ad Options with First Impression and CTV Upgrades, and more!

The Ratio-to-Risk Rule

🧠The Most Overlooked Conversion Lever in Pricing Psychology, Pinterest’s Mid-Year Trend Forecast, and more!

The Anti-Campaign Growth System

🔁 Why the smartest DTC brands no longer think in “launches” and what they build instead, Snapchat’s Skippable vs. Non-Skippable Ads, and more!

The False Flatline

📉 Why Your Brand Isn’t Growing (Even When Metrics Say It Is), Meta Reveals What Actually Works in Ad Creative, and more!

Your Funnel’s Blind Spot

🎯The One Metric You’re Probably Not Optimizing (But Should Be), Bing’s New AI Video Tool + How Many Americans Actually Use AI, and more!