The Humor Loop Funnel

😹 Why Laughter Outperforms Logic in High-Intent Funnels, Snapchat Is Reshaping the Fashion Funnel, and more!

Why Google Ads Fail After the Click

🧐Cognitive Layering: The Google Ads Strategy Most Marketers Overlook, Ads Meet AI Overviews: Google Unlocks New Ad Surfaces in Search, and more!

Scale Without Rebuilding

💪Creative Isometrics: How to Generate Conceptual Force Without Output Fatigue, Google’s AI Agents Promise Speed, but Spark Control Concerns, and more!

Stacking Creators by Funnel Intent

🎬 Performance Layering With Creator Sequences: Don’t just hire creators. Cast them like a campaign narrative, Discord Tests Unskippable Video Ads, and more!

Voiceover Ads Are Quietly Winning

🎙How smart brands are scaling faster with fewer shoots, more variation, and no on-camera talent fatigue, Shopify’s AI Era Is Here, and more!

The Lost Memory Hook

🎥 How to stop the scroll with something they’ve never seen, yet somehow already remember, Google Ads Gets AI Superpowers and more!

The Invisible Anxiety Layer

📉 Why your clean UX isn’t converting,and what to fix before your next test, Is Search Losing to Shopping, and more!

The Hesitation Recovery Window

⏳ What to send the day after your promo ends, when clarity converts better than urgency, YouTube and TikTok Reinvent TV Shopping with AI & Interactivity, and more!

The 3×3 Creative Risk Grid

👀 Why Most Brands Overinvest in Safe, Unscalable Ads, Reddit’s Commerce Power Is Real, and more!

Doubt Sells Better Than Hype

🤨Stop hunting hype. Use creators who hesitate and convert because of it, Roblox & Perplexity Push AI-Driven Commerce Further, and more!

They Buy More During Work Hours!

🕰️ The Slack-Time Selling Framework: The micro-moments inside the workday where attention fractures, discipline dips, and impulse wins, Amazon Turns Prime Video Into an AI-Powered Shopping Channel, and more!

Identity Led Discounting

👤Stop discounting to sell. Start discounting to validate who they already think they are. Discounts are a crutch.