That UGC Idea Failed in Statics?
😲Diversifying ideas into formats has more to it than you think, Google calls out quiet technical killers, and more!
Latest
Are creators hurting your reach?
It’s not the creator it’s how you stack them in your campaign structure, LinkedIn says buyers trust people, and more!
Tracking Is Your Reward Function
📊You’re not tracking conversions. You’re writing instructions for Google, TikTok finds engagement drives sales per impression, and more!
Engagement Can Be Misleading
📩 Email often converts the same buyers faster, not new buyers, Meta Is Turning Discovery Into Its Core Growth Engine, and more!
TikTok’s Quiet CRM Shift
📈 The retention unlock reshaping in real time, AI recommendations are basically never stable, and more!
The quarter reset you needed
🤫 The quiet weeks are where the best brands build their advantage.
Why Your TOF Ads Feel Invisible
👀The “Wait, That Exists?” Hook: How to Win Unaware Shoppers, LinkedIn’s user growth story keeps getting bigger, and more!
AI Search Rewards Technical Trust
⚡️ Why fast sites are becoming the new authority layer, Google search Is becoming an AI deal machine, and more!
Interest dies fast, ownership doesn’t
🫷 Why your “high-intent” leads still stall right before buying, Pinterest just made campaign planning way cleaner, and more!
Great hooks stop working because
🙃 The audience learned is curious, not committed, and it compounds. TikTok tightens commerce and ads, and more!
The Visible Momentum System
Plus, Why showing progress beats offering rewards, TikTok adds control without slowing you down, and more!
Amazon is stealing your credit
😲 Traffic is yours, but outcomes stay untraceable.
Bundle for payback
🎯Your entry SKU pulls clicks, your margin SKU saves you, Google makes demand gen and testing more useful, and more!
Reveal the deal in the cart
💪Why your best offer should never live on the product page, Meta expands threads ads worldwide, and more!
That Bad Ad was Helping
Hey there Smarty 👋 Are you geared up to catch the latest and greatest in quick shorts? And just a quick heads-up! If you stumbled upon us through a friend, make sure to subscribe here! That way, you’ll never miss out on the trending shorts. 😲That Bad Ad Was Helping
Checkout Trains Your Buyers
🚀TikTok buys fast, websites buy with conviction, ChatGPT ads are coming to the U.S, and more!
TikTok Shop Punishes Impatience
Hey there Smarty 👋 Are you geared up to catch the latest and greatest in quick shorts? And just a quick heads-up! If you stumbled upon us through a friend, make sure to subscribe here! That way, you’ll never miss out on the trending shorts. Together with Levanta Find the
Your checkout isn’t the problem
😪 Everyone optimizes checkout, almost nobody looks closely at what follows.
Most Creator Ads Ask Too Much
🗣️They force decisions instead of guiding exploration, TikTok’s 2026 playbook for growth & commerce, and more!
The End of Clean Answers
🫠 Performance continues while certainty quietly disappears, 2026 video ads and Gen Z taste shifts, and more!
Algo fell for the wrong customer
📉 Early traction can quietly lock accounts into weak buyers, PPC trends to watch in 2026, and more!
The Zombie ASIN Strategy
💪Turn empty listings into traffic control assets, Entertainment feeds and AI chats are becoming the new front door, and more!
Where Brands Actually Get Tested
🚚 Delivery is the first physical proof your brand exists, Gmail gets smarter while search learns when to step back, and more!
You are moving too slow
🏃♂️➡️Speed matters more than polish in January testing cycles.