The Most Overlooked Time to Test

⚡️Why your “working” funnel might be the biggest risk of all but the best time to test!, TikTok Expands Brand Safety Controls for Advertisers, and more!

When Familiar Kills Performance

🧠 The Hidden Cost of ‘Too Similar’ Ads, BeReal Enters Ads, Meta Adds Control, and more!

Turning Chats into Checkouts

🟢The WhatsApp Storefront: Checking out with smooth flows Where Apps Can’t Go, AI Evolves: Big Shifts Unfold, and more!

Spot it before it kills your ROAS

😪 How to Spot Creative Fatigue Before It Kills Your ROAS, Snapchat Reinventing Emotional Brand Engagement, and more!

Make Price Hikes Invisible

🧠 Behavioral Black Holes To Make Tariff Hikes Psychologically Invisible, LinkedIn’s Content Shift, and more!

Perfect narratives are a myth!

🧠 The Narrative Illusion: Your brain fills in more than you think, Google’s expanding AI toolkit in search and listings, and more!

Write Scripts Not Copies

🎭 Why every campaign needs a scriptwriter, not a copywriter, Google adds smarter insights & landing page previews, and more!

PPC drain killing your budgets?

🧠 Smart Scaling: Automating Creator Campaigns for Dozens of SKUs Across Amazon, Google Taps Into Your Marketing Materials Automatically, and more!

Margin Memory Decay

🧠Why Every Discount Trains the Brain to Expect Less, What Consumers Expect from Brands on Social in 2025, and more!

The Mirror Testing Formula

🪞 Turn Comment Curiosity Into Conversion Gold, Influencer Marketing Isn’t Slowing Down—It’s Accelerating, and more!

From Chaos to Clarity

📦 Why Supply Chain Data Is Your Secret Weapon To Clear Marketing Without The Inventory Chaos, Google & Microsoft Ads: Major Policy Shifts Ahead, and more!

Testing for Clicks Is Costing You Growth

🚀Why you need to test for commitment over clicks, Meta's AI Evolution, and more!