Ads that build Tension
👀 Why Delayed Gratification Converts Better, Meta Adds Dynamic Overlays to Advantage+ Catalog Ads, and more!
Viral Shorts
Post-Event Buyer Decay
📉 What Happens to Intent When You Do Nothing for 30 Days, LinkedIn Ups Its Game With Custom Ad Targeting and Premium Page Upgrades, and more!
From Features to Emotion
🪜The Real Reason People Buy, OpenAI and Shopify Hint at Native ChatGPT Shopping Integration, and more!
Power of Forecast-Driven Creative
🎯 Playbook to Building Ads That Fulfill Operational Goals, Understanding Gen Z's Social Pulse, and more!
The Invisible Split Test
🕵️♂️ When Your Creator Network Teaches You Positioning Like No A/B Test Ever Can, Google Ads CPC Inflation Is Real, and more!
Ad Spend does not equal Revenue
📦 Why Inventory Forecasting Is a CMO’s Job Now, Meta’s Time Drop vs Threads’ Surge, and more!
Run Emails Like a Media Buyer
⚔️ Stop “nurturing.” Start converting. Here’s how to rewire your emails using the same mental model as elite media buyers, Links Actually Boost LinkedIn Engagement, and more!
The Warm Click Shortcut
👆One thing that changed our Amazon Strategy, Create Videos in Gemini & Whisk with Veo 2, and more!
The Most Overlooked Time to Test
⚡️Why your “working” funnel might be the biggest risk of all but the best time to test!, TikTok Expands Brand Safety Controls for Advertisers, and more!
When Familiar Kills Performance
🧠 The Hidden Cost of ‘Too Similar’ Ads, BeReal Enters Ads, Meta Adds Control, and more!
Turning Chats into Checkouts
🟢The WhatsApp Storefront: Checking out with smooth flows Where Apps Can’t Go, AI Evolves: Big Shifts Unfold, and more!
Spot it before it kills your ROAS
😪 How to Spot Creative Fatigue Before It Kills Your ROAS, Snapchat Reinventing Emotional Brand Engagement, and more!