Better LTV over Cheap CAC
Still treat “lowest CAC” as the holy grail? Change it before it messes your funnel up, 💬 Google’s AI Mode Ads Are Coming This Q4, and more!
Viral Shorts
The Hidden Churn you’re not Tracking
💧How Ignoring Your Top Creators is Slowing LTV, Google Ads Speeds Up AI Max Testing and Adds Reporting Clarity, and more
Finding the Funnel MVP
🏃♂️ Stop Giving the Gold Medal to the Wrong Runner: Why Your Funnel’s MVP Isn’t Who You Think It Is, Bing’s lastmod Boost & Microsoft Ads’ New Exclusion Tools, and more!
This is where your cash is bleeding
You’re covering costs your customer should be paying, and it’s killing your margin.
Claim Keywords With Zero Authority
🤩 You don’t need a blog. You need a share link with timing, Reddit’s Ad Upgrade & Q2 Growth Playbook, and more!
UGC Saturation Theory
⚠️Why Creator-Led Ads Plateau, and How to Reset Them, Google Ads Are Changing, What You Show and Track Just Got Rewritten, and more!
The Anti-Bounce Layer
📊How to Stop Shoppers in the 3 Seconds Before They Walk Away, Reddit's Two-Front Expansion: Culture-Driven Search + Smarter Ads, and more!
Inventory Is a Media Channel Now
📦 How Smart DTC Brands Use Fulfillment Speed to Drive Engagement, Not Just Delivery, YouTube’s Discovery Overhaul Meets ChatGPT’s SEO Win, and more!
The Cocktail That Drives ROAS
🥃 If you’re still choosing between macro or micro creators, you’re asking the wrong question, Amazon Just Pulled Out of Google Shopping Ads, And It’s a Big Deal and more!
Draw the Pain to Trigger the Brain
✍️ Why sketch-style ads unlock deeper cognition and higher conversions, Google Supercharges Shopping with AI-Powered Try-Ons, Price Alerts, and Style Search, and more!
Why Your Hook Isn’t Working
🎯 Everyone worships “the hook.” But here’s the truth: one hook can’t carry your ad anymore, AI Shopping Assistants Face Big Trust Gap, and more!
Why Aren’t You Testing Offers?
🎯 Why Marketers Undervalue Offer Testing, Discord Introduces Orbs Virtual Rewards and more!