Run Emails Like a Media Buyer
⚔️ Stop “nurturing.” Start converting. Here’s how to rewire your emails using the same mental model as elite media buyers, Links Actually Boost LinkedIn Engagement, and more!
Viral Shorts
The Warm Click Shortcut
👆One thing that changed our Amazon Strategy, Create Videos in Gemini & Whisk with Veo 2, and more!
The Most Overlooked Time to Test
⚡️Why your “working” funnel might be the biggest risk of all but the best time to test!, TikTok Expands Brand Safety Controls for Advertisers, and more!
When Familiar Kills Performance
🧠 The Hidden Cost of ‘Too Similar’ Ads, BeReal Enters Ads, Meta Adds Control, and more!
Turning Chats into Checkouts
🟢The WhatsApp Storefront: Checking out with smooth flows Where Apps Can’t Go, AI Evolves: Big Shifts Unfold, and more!
Spot it before it kills your ROAS
😪 How to Spot Creative Fatigue Before It Kills Your ROAS, Snapchat Reinventing Emotional Brand Engagement, and more!
Make Price Hikes Invisible
🧠 Behavioral Black Holes To Make Tariff Hikes Psychologically Invisible, LinkedIn’s Content Shift, and more!
Perfect narratives are a myth!
🧠 The Narrative Illusion: Your brain fills in more than you think, Google’s expanding AI toolkit in search and listings, and more!
Write Scripts Not Copies
🎭 Why every campaign needs a scriptwriter, not a copywriter, Google adds smarter insights & landing page previews, and more!
PPC drain killing your budgets?
🧠 Smart Scaling: Automating Creator Campaigns for Dozens of SKUs Across Amazon, Google Taps Into Your Marketing Materials Automatically, and more!
Margin Memory Decay
🧠Why Every Discount Trains the Brain to Expect Less, What Consumers Expect from Brands on Social in 2025, and more!
The Mirror Testing Formula
🪞 Turn Comment Curiosity Into Conversion Gold, Influencer Marketing Isn’t Slowing Down—It’s Accelerating, and more!