The Invisible Anxiety Layer
📉 Why your clean UX isn’t converting,and what to fix before your next test, Is Search Losing to Shopping, and more!
Viral Shorts
The Hesitation Recovery Window
⏳ What to send the day after your promo ends, when clarity converts better than urgency, YouTube and TikTok Reinvent TV Shopping with AI & Interactivity, and more!
The 3×3 Creative Risk Grid
👀 Why Most Brands Overinvest in Safe, Unscalable Ads, Reddit’s Commerce Power Is Real, and more!
Doubt Sells Better Than Hype
🤨Stop hunting hype. Use creators who hesitate and convert because of it, Roblox & Perplexity Push AI-Driven Commerce Further, and more!
They Buy More During Work Hours!
🕰️ The Slack-Time Selling Framework: The micro-moments inside the workday where attention fractures, discipline dips, and impulse wins, Amazon Turns Prime Video Into an AI-Powered Shopping Channel, and more!
Identity Led Discounting
👤Stop discounting to sell. Start discounting to validate who they already think they are. Discounts are a crutch.
Onboarding that Kills Trust
😬 Why Most Onboarding Flows Feel Like Cheap Funnels in Disguise, Meta’s New Ad Arsenal for Creators and Brands, and more!
Sell to Team Culture, Not People
🧑💼Planning Targeting around groups and not just individual personas, Snapchat’s 2025 Ad Expansion Recap, and more!
DMs are the new Landing Page
🧠Replacing Your Landing Page With a Conversation and Not Screwing It Up, Shopify and eBay Launch Smarter AI Assistants for Commerce, and more!
Channel Decoupling Strategy
⛓️💥 Acquiring from one channel and converting on another, TikTok Unlocks Bigger, Smarter Ad Placements, and more!
Human API Stacking
🧠 Designing funnel systems where each creator acts like a modular human asset, Google Launches AI Max to Reinvent Search Campaigns, and more!
Why they want your product?
🧠 Collateral Craving Theory and how it is what your every touchpoint should convey, Google Ads Just Got a Major Intelligence Upgrade, and more!