Save ROAS Implosion
𧨠Donât let the Fatigue kick in and wait for ROAS Implosion, YouTubeâs New Tools Make Brands Feel More Native Than Ads and more!
Viral Shorts
Skipping New vs New Test?
đŻ Why Comparing New Ads to Champions is Killing Your Creative Testing, Google Tightens the Loop Between AI Traffic, Local Conversions, and Setup UX, and more!
Target Roles, not just Personas
𧊠The Persona Collapse: Why Role-Based Marketing Is Replacing Demographics in DTC, Meta Pushes AI Ads Forward With Video Gen, In-Ad Chat & Auto Branding, and more!
Volume isnât Velocity
âĄď¸Why Scaling Creatives Doesnât Scale Growth, TikTok Expands Symphony AI Suite, and more!
Lifecycle Offers That Donât Cannibalize LTV
đ§ The high-AOV retention playbook smart brands use, Reddit Unlocks Human Insight with AI-Powered Conversation Tools, and more!
Offer Mechanics vs. Discounting
đŻThe Secret Science of High-Performance DTC Offers, Meta & YouTube Prioritizing In-App Engagement, and more!
Creative Wins Are Hidden in the Cut
đŹWhy Your Ad Flops Arenât Conceptual, Theyâre Cut-Deep, Microsoft Ads Levels Up with Custom Reports, Smarter PMax & Shopify Push, and more!
Selling at the Speed of Feeling
đ§ The Emotional Timing Advantage, Redditâs Ripple Effect, and more!
Brand Love Is a KPI Now
đ Why Brand Reputation Isnât PR, Itâs a Performance Metric, YouTube Doubles Down on Ads and Exposure, and more!
The Low-Frustration Funnel
đ¤UX, Visuals, and Flow That Donât Burn Cognitive Fuel, LinkedIn Expands Video Ad Options with First Impression and CTV Upgrades, and more!
The Ratio-to-Risk Rule
đ§ The Most Overlooked Conversion Lever in Pricing Psychology, Pinterestâs Mid-Year Trend Forecast, and more!
The Anti-Campaign Growth System
đ Why the smartest DTC brands no longer think in âlaunchesâ and what they build instead, Snapchatâs Skippable vs. Non-Skippable Ads, and more!