Your Funnel’s Blind Spot

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🎯 Your Funnel’s Blind Spot: The One Metric You’re Probably Not Optimizing (But Should Be)

Every marketer has their go-to numbers: ROAS, CAC, AOV, LTV.

But there’s one that quietly defines whether any of those metrics even have a chance to perform:

Your cold conversion rate. Not retargeting. Not blended MER.

We’re talking about how well you convert someone who’s never seen your brand before, with no offer, no nurture, and no warm-up. This single metric tells you the truth: does your brand actually work… or is your funnel doing all the heavy lifting?

The Myth of “Fix It in the Funnel”

Most brands believe their landing pages, email flows, and retention tactics will compensate for weak acquisition. But that’s just duct taping a leaky pipe. If your cold ad is vague, misaligned, or forgettable, it doesn’t matter what comes after.

Buyers already form a mental model of your brand in the first three seconds, and that moment defines whether they’ll ever care again.

Channels Shape the Cold Experience

Not all impressions are created equal. A Facebook ad interrupts. A YouTube pre-roll delays. A Pinterest Pin blends in. But some channels make discovery feel natural, like stumbling onto something you didn’t know you wanted.

Snapchat is built around that kind of behavior.

It reaches 75% of 13–34-year-olds, and its users are 34% more likely to purchase after seeing an ad, because it feels native, not intrusive. Snapchat even gives you $375 in free credit when you spend $350. You can get started with Snapchat Ads and finally test cold creative where it’s meant to shine.

Cold Isn’t Just the First Step; It’s the Entire Setup

Think of your cold ads like casting directors. They decide who walks through the door and whether that person actually aligns with your brand, values, or price point. If you win cold, everything else gets easier:

Lower CAC, higher LTV, stronger word of mouth, and more trust up front. If you lose a cold, all you’re doing is babysitting bad leads.

Together with dofollow.com

AI can’t cite what it can’t find.

AI is reshaping how your buyers discover products.But here’s the catch: it only cites what it sees.

If your content isn’t earning backlinks from respected sources, you won’t rank, and you won’t get mentioned by AI.

That’s where dofollow.com comes in. They help SaaS teams earn editorial links from sites your buyers (and Google) actually trust. 

Because if you’re not showing up there, your competitors are.

Here's what real SaaS brands achieved with them:

• NectarHR went from 0 to 50+ demos a month and saw 3900% increase in traffic
• Heymarket’s top keyword jumped 65+ positions, driving a 6× traffic lift.

Check out how top brands earn links AI actually cites.

See it in action today!

🎥 Bing’s New AI Video Tool + How Many Americans Actually Use AI

Microsoft just made it easier than ever to turn your ideas into short videos, for free. At the same time, new data shows that nearly 1 in 3 Americans are now using AI tools every single month. Between Bing Video Creator and the growing everyday use of AI, we’re watching a big shift in how people search, create, and communicate.

The Breakdown:

1. Bing Video Creator turns your words into video, no editing skills needed - Bing Video Creator lets you turn a simple prompt into a 5-second AI video using Sora. It’s live now on iOS and Android, with desktop and Copilot support coming soon. You get 10 fast videos to start, plus unlimited standard ones for free.

2. It’s built for real life, quick, shareable, and mobile-friendly - You can make videos in vertical 9:16 format (perfect for social), queue up three at once, and keep them stored for 90 days. Once a video’s ready, Bing notifies you, and you can share it instantly or download it. A widescreen 16:9 format is also coming soon.

3. AI isn’t niche anymore, 30% of Americans use it monthly - Comscore reports that over 67 million people in the U.S. use AI on mobile, and top tools include ChatGPT, Copilot, and Canva. The most common use cases? Audio generation (23.8M), image creation (23M), design (23M), and video generation (22.4M).

AI tools aren’t just trending, they’re becoming second nature. From quick videos to custom designs, everyday users now expect to create content as easily as they search. Bing’s rollout proves we’re not just searching with AI anymore, we’re building with it too.

🚀Quick Hits

🔗 Imagine going from zero traffic to 50+ demos a month. That’s what happened when NectarHR partnered with dofollow.com to earn editorial links from trusted content hubs. AI engines noticed. Google followed. And traffic exploded 3900%. See it live in action today!

🎥Instagram’s Edits app now offers 35 transitions, improved clip precision, and batch volume control, enhancing creator workflows as Meta positions it to compete with CapCut. 

🗞️Reddit has rolled out redesigned profiles with activity summaries and social links, plus new controls to hide specific subreddit engagement. Moderators retain 28-day access to full user activity for moderation.

🤖55% of consumers trusted AI with purchases last year. Now, 36% call it a “good friend” and 93% would ask it for personal growth advice. 72% already use it weekly.

🤳41% of Gen Z now use social media before search engines when seeking information. Platforms like YouTube and Instagram are reshaping discovery, and 90% of Gen Z say social media influenced a purchase.

That’s a wrap for today! Tell us your thoughts about today's content as we line up more Shorts! And don’t hesitate to share this with someone who’d adore it. 🥰