The Warm Click Shortcut

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👆The Warm Click Shortcut That Changed Our Amazon Strategy

We used to run all our traffic straight to our Amazon product pages—Facebook ads, YouTube videos, affiliate links, everything. It felt efficient. More clicks meant more data, and we assumed better data would lead to better decisions.

But as we watched our campaigns, something strange happened. Even when the ROAS looked decent, our organic ranking kept slipping over time. So, we paused everything and dug deeper.

Here’s what we discovered:

• Traffic was landing, but not sticking.
• Session times were low, and add-to-carts were rare.
• Amazon's algorithm was reading these weak sessions as negative signals.

Cold Traffic Was Quietly Hurting Us

Shoppers landing without context weren’t ready to buy. They’d skim, scroll, and bounce. And every bounce told Amazon, “This product didn’t solve my problem.” Even if 1 in 100 made a purchase, the other 99 trained the system to ignore us.

We realized that cold clicks weren’t just unhelpful—they were actively damaging our visibility.

Amazon’s algorithm pays attention to:

• Time spent on the listing.
• Scroll depth and engagement.
• Adds to cart and bounce rate trends.

The Warm Click Shortcut

So we made a small but powerful change. We added a soft pre-sell step between the ad and the Amazon page. Nothing fancy—just enough to build curiosity and context before the shopper hits the listing.

Instead of hard selling, we focused on subtle priming.

Our warm-up tactics included:

• A short, creator-led video breaking down the product.
• A comparison listicle that positioned us as the smarter option.
• A quick landing page that made the shopper feel informed before the click.

What Changed Post-Click

With that extra step, things flipped. Bounce rate dropped by 27%. Add-to-carts nearly doubled. And our listing started gaining rank again, even though our ad spend stayed the same.

The biggest win? Intent. People arrived ready to buy, not to browse.

What made the real difference:

• We used creators who explained, not hyped.
• We tracked session behavior post-click.
• We worked with tools like Levanta to manage both creators and data. To see what it can do for you, get your free Levanta Projection here. 

We Stopped Optimizing for Clicks

Today, we don't just optimize for traffic or even conversions. We optimize for belief before the click happens. That one shift reshaped our entire launch strategy, from briefing creators to building funnels.

When a shopper lands already believing in your product, Amazon does the rest.

Together with Motion

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🎬 Create Videos in Gemini & Whisk with Veo 2
Insights from Google

Google has integrated its Veo 2 video model into Gemini Advanced and Whisk Animate, allowing users to turn text or images into high-quality, AI-generated videos. These tools are now available to Google One AI Premium subscribers.

The Breakdown:

1. Video Generation in Gemini - Gemini Advanced users can generate eight-second, 720p MP4 videos from detailed text prompts. The more descriptive the input, the more control users have over cinematic quality, movement, and scene style.

2. Animate Images with Whisk - Whisk Animate lets users convert images into eight-second videos using the same Veo 2 model. Available globally through Google Labs, it’s ideal for visual experimentation and rapid idea visualization.

3. Easy Sharing to Social Platforms - Once generated, videos can be instantly shared on mobile through apps like TikTok and YouTube Shorts. This supports quick publishing of creative short-form content from your device.

4. Safety and Watermarking Built-In - All Veo 2 videos are marked with SynthID watermarks and undergo policy checks via red-teaming. Google emphasizes prompt responsibility and gathers feedback to continuously improve safety.

These features bring cinematic video creation into everyday hands—making it fast, accessible, and socially shareable. With AI handling the visuals, users can focus purely on creativity and storytelling.

🚀 Quick Hits

⚡ What if tweaking one word boosted conversions overnight? Stellar makes it ridiculously easy to A/B test things like urgency, CTAs, and layouts with a no-code visual editor. It’s GDPR-safe, GA4-ready, and faster than most tools you’ve tried. Try it free—no credit card required. 

🛍️ OpenAI is reportedly developing a prototype for a social media platform centered on its image-generation tools, according to The Verge. Still in early stages, the project may help OpenAI secure more real-time data and diversify beyond ChatGPT amid rising restrictions on external content access.

🎫 LinkedIn is expanding access to its Wire program, allowing more brands to run pre-roll video ads alongside premium publisher content like Bloomberg, Forbes, and Reuters. With LinkedIn video watch time up 36%, this could boost brand visibility significantly.

👥 Google is phasing out country-specific domains like google.fr or google.ng and will redirect users to Google.com instead. The company says local search results are now handled universally, so ccTLDs are no longer necessary. The change rolls out gradually.

🏡 87% of U.S. consumers have abandoned an online purchase or sign-up due to login issues like password resets and complex authentication. Nearly 52% would switch to a brand offering a simpler login experience, making friction a costly conversion killer.

🪄 Google Ads is sending advertisers a three-month “Personalized action plan for growth,” promoting AI-driven tools like Performance Max and broad-match keywords. Though labeled personalized, the guidance is largely templated, nudging advertisers toward Google’s preferred strategies that often demand broader targeting and higher spend.

📽️ Google has published a new best practices guide for improving Ad Strength in Google Ads. The step-by-step resource offers real-time tips for optimizing text, image, video, logo, and URL expansion assets to enhance campaign performance across all inventory types.

That’s a wrap for today! Tell us your thoughts about today's content as we line up more Shorts! And don’t hesitate to share this with someone who’d adore it. 🥰