The Visible Momentum System

Hey there Smarty 👋

Are you geared up to catch the latest and greatest in quick shorts?

And just a quick heads-up! If you stumbled upon us through a friend, make sure to subscribe here! That way, you’ll never miss out on the trending shorts.

Together with Insense

1 UGC creator = 20+ ad variations to scale your Q1 ad creatives

Insense makes UGC ads insanely cost-effective - and Andromeda-approved!

From one brief, get numerous raw footage clips to mix, match, and turn into multiple scroll-stopping creatives for your paid social ads. 

Source 20+ pieces of raw content (per creator) with lifetime usage rights, all delivered in 14 days or less.

That’s how over 20000+ brands like Beauty Pie, Bones Coffee, Flo Health, and Aceable scale UGC without killing team bandwidth.

Cost-effective UGC with lifetime usage rights? Yes please!!

Book a free strategy call by Jan 30th and get $200 for your first campaign.

The Visible Momentum System

Retention usually gets framed as an incentive problem.

Not enough points. Not enough discounts.

That diagnosis is convenient. It’s also wrong.

Most churn doesn’t happen because customers are unhappy. It happens because nothing feels unfinished.

In physical retail, this is obvious. A stamp card on a counter works not because the free coffee is valuable, but because the empty circles create tension. Each visit resolves one gap and highlights the remaining ones. Progress is visible, personal, and incomplete.

Digital brands rarely replicate that feeling.

Instead, they hide progress behind dashboards, points balances, or generic loyalty emails that require effort to interpret. The customer never feels closer to anything. So stopping is frictionless.

Visible momentum fixes that.

The mechanism is simple. Humans accelerate behavior when progress is concrete and observable. When progress is abstract, motivation decays. That’s why a customer who has “3 of 5 steps completed” behaves differently from one who has “300 points.”

You can see this play out post-purchase.

A brand that treats the first order as an endpoint sends a receipt, maybe a review request, and then goes quiet. A brand that treats it as step one shows what’s next. Not with urgency. With framing.

“You’ve started the routine.”

“You’ve unlocked the first phase.”

“You’re one step into something.”

The cost of not doing this shows up quietly. Repeat rates flatten. Second purchases take longer. Offers need to get louder to move the same cohort. Nothing breaks overnight, but the system slowly loses momentum.

The fix isn’t a loyalty program. It’s a progress system.

That means defining a journey where customers can see where they are, what they’ve completed, and what’s coming next. It could be usage milestones, replenishment cycles, content unlocks, or status tiers. The specific structure matters less than the visibility.

One constraint to respect. This only works if progress maps to real value. Fake milestones feel manipulative fast. Customers will ignore them the same way they ignore points balances they don’t understand.

When done right, the payoff compounds.

Repeat purchases feel like continuation, not decisions. Incentives become accelerators, not crutches. Retention shifts from persuasion to momentum management.

The brands that win here don’t ask how to reward customers more.

They design systems where stopping feels unfinished.

That’s the quiet advantage most dashboards will never show, but the P&L always reflects.

🛍️ TikTok Adds Control Without Slowing You Down

TikTok is making its automation stack feel more usable for advertisers, with smarter creative selection, cleaner previews, and better proof of what actually converts.

The Breakdown:

1) Smart+ Auto-select picks your best creatives - Smart+ now includes Auto-select, which scans your existing ads plus eligible TikTok One creator content, then recommends the strongest creatives based on your campaign goal.

2) Preview every Smart+ creative combo before launch - TikTok now lets you preview every possible Smart+ creative combination inside Ads Manager, helping you catch messy pairings early, speed up approvals, and iterate faster without surprises.

3) Off-site tracking is finally getting real - TikTok’s Off-site Performance Analysis tool rolled out Dec. 24, using a pixel to connect TikTok engagement to purchases on your website, including signals from organic posts, Live, TikTok Shop, and paid ads.

TikTok Shop is also adding AI tools like Fashion Video Maker, AI dubbing, and List with AI, plus CRM upgrades, Judge.me reviews, and GMV Max campaigns. Net effect, faster creative output, cleaner measurement, and more control for brands trying to scale.

Together with The Shift

Master AI In Just 5 Minutes A Day With This Free Newsletter

AI can do a lot, but most newsletters leave you wondering what’s actually worth trying.

That’s where The Shift comes in.

It doesn’t just tell you what’s new in AI. Every edition always answers ONE question:

“What can you do with AI today that saves you time, money, or effort?”

In The Shift, you’ll get:

✅ Real-world examples of smart AI hacks by brands that you can steal
✅ Mini step-by-step guides to build smarter AI workflows in minutes
✅ Access to 3,000+ curated AI tools and free courses
✅ 500+ powerful AI prompts you can copy/paste/tweak

No hype. No wasted time. No “just in case” news.

If it’s in The Shift, it’s because it can make your work better. Today.

Subscribe to The Shift now - it’s free!

🚀Quick Hits

🧾 If you cannot name your top 5 creators by marketplace revenue, your affiliate program is running you. Levanta tracks clicks to sales across Amazon and Walmart, then lets you manage commissions and payouts without spreadsheet chaos. 3,000+ brands report 274% sales lift, 3× ROAS, and 73% of sales attributed to affiliates. Book a demo and claim your $75 Uber Eats or DoorDash gift card.

📌 Pinterest just launched a new Media Planner inside Ads Manager, giving advertisers a centralized way to plan and model campaigns with audience sizing, performance estimates, and budget scenarios without relying on spreadsheets.

🛑 Meta is temporarily blocking teens from accessing AI character chatbots across its apps, responding to safety concerns and regulatory pressure while it rebuilds the experience with stronger safeguards and parental oversight tools.

🍎 Apple is adding multiple ad slots in App Store search results starting March 3, expanding install opportunities but increasing competition and costs for high-intent keywords as ads appear in more positions per query.

📦 Amazon is reportedly preparing to cut 14,000 corporate roles across AWS, retail, Prime Video, and HR, continuing its cost-cutting push and signaling how automation and AI are reshaping headcount strategy.

That’s a wrap for today! Tell us your thoughts about today's content as we line up more Shorts! And don’t hesitate to share this with someone who’d adore it. 🥰