The Unfinished Thought

Hey there Smarty 👋

Are you geared up to catch the latest and greatest in quick shorts?

And just a quick heads-up! If you stumbled upon us through a friend, make sure to subscribe here! That way, you’ll never miss out on the trending shorts.

🧠 The “Unfinished Thought” Technique—Rewired for Maximum Obsession

Most marketers try to capture attention. The best ones? They hold it hostage. The “Unfinished Thought” Technique isn’t just about making people curious—it’s about rewiring their thought process so they can’t look away.

1️⃣ The “Cognitive Discomfort Hack” (Trigger the Brain’s Need for Closure)

We are wired to escape uncertainty. If you create micro-frustration, the brain will desperately try to complete the missing thought. Instead of stating a benefit, create discomfort:

• “This formula erases wrinkles in 7 days.”
• “The way you’re applying your skincare is making wrinkles worse. (Fix inside.)”

Why it works: The brain perceives a threat (What if I’m doing it wrong?) and is forced to engage.

2️⃣ The “Pattern Disruption Loop” (Break the Brain’s Predictability Filter)

We ignore what feels familiar. But if something unexpected happens mid-ad, the brain reboots its attention span.Disrupt a sentence mid-thought:

• “Our coffee blend is the smoothest you’ll ever taste.”
• “This coffee? It shouldn’t even be legal—wait, what?”

Why it works: The brain stops expecting an ad and starts expecting a mystery.

3️⃣ The “Confession Bait” (Reverse Trust Psychology)

People trust those who admit flaws more than those who sound perfect. Start with something that sounds like a mistake, then flip it. Turn a negative into an unfinished thought:

• “This serum delivers instant hydration.”
• “Honestly? We didn’t expect this formula to work this well. (Here’s why.)”

Why it works: The brain sees an open confession and wants to know the full story.

4️⃣ The “Story Hijack” (Make the Brain Assume It’s in a Movie)

Humans aren’t designed to ignore stories. If you write an ad like an incomplete movie scene, the brain will mentally fight to finish it. Write the ad like a tension-filled movie line:

• “This jacket is made from the finest Italian leather.”
• “The guy at customs didn’t believe this jacket was real. Until he did this—”

Why it works: The brain expects a resolution. No one wants to leave a movie unfinished.

Final Takeaway: Hijack the Brain, Not Just the Scroll

Most ads scream for attention. The best ones? They trap attention so the viewer can’t escape. The goal isn’t just to make people curious—it’s to make them obsessed with finding the answer.

Together with Intercom

Scale your customer service and resolve up to 86% of your support volume with human-quality answers with Fin AI Agent.

The end of customer service trends as we know them AI has transformed customer service forever. Intercom’s 2025 Customer Service Transformation Report reveals how over 2,000 support professionals are feeling about – and adapting to – this new AI-first era.

You’ll discover:
● The new economics of customer service in an AI world
● What customers really think about AI-first CS
● How to take advantage of AI – before the window of opportunity closes.

The future of customer service is here. This is your blueprint for success.

Get your report now!

📢 AI Research & Reasoning Models Take Center Stage
Insights from Techcrunch

The AI research space is heating up, with Perplexity launching Deep Research to compete with OpenAI and Google, while xAI’s Grok 3 introduces advanced reasoning models.

The Breakdown:

• Perplexity’s Deep Research Goes Freemium - Perplexity’s tool scans, reads, and synthesizes reports in minutes. It outperformed Gemini and Grok-2 but fell short of OpenAI’s 26.6% score. Unlike OpenAI’s $200/month paywall, Perplexity offers limited free access.
• AI Research: Speed vs. Depth - Perplexity excels in speed, OpenAI leads in depth, and Google’s Gemini integrates best with productivity tools. Perplexity delivers reports in under 3 minutes, while OpenAI takes 5-30 minutes.
• Grok 3 Expands AI Reasoning - xAI’s Grok 3 Reasoning surpasses o3-mini in benchmarks, using a 200,000 GPU data center. It improves math, science, and coding queries with “Big Brain” mode and DeepSearch AI research.
• New Features: Voice & API - Grok 3 will soon get voice mode and an enterprise API, enhancing real-time AI interactions. SuperGrok ($30/month) unlocks extra reasoning tools, making xAI more competitive.

With AI research tools becoming faster and more specialized, competition is shifting toward speed, depth, and accessibility. Businesses and researchers now have more choices, but the real question is: which model will set the gold standard for AI-driven insights?

🚀 Quick Hits

❓ What If You Could Identify Anonymous Website Visitors? Smart Recognition uses AI to capture the email addresses of up to 40% of your website traffic—without opt-in forms. Retarget lost visitors, send abandoned cart emails, and grow your revenue faster.  Book a free demo today!

🔎 Instagram is testing comment downvotes to flag negative or harmful interactions. The private downvote button could reduce toxic remarks and improve comment ranking. Creators pushed for this feature, but concerns remain over potential misuse and coordinated efforts to suppress opposing views.

💃🏻 TikTok is back in U.S. app stores after Attorney General Pam Bondi assured Apple and Google they won’t face penalties. Trump’s executive order grants a 75-day extension for a U.S. ownership deal, with Microsoft, Oracle, and Amazon in discussions.

📄 Meta acknowledges an error in sending alerts asking Page managers to confirm their content isn’t aimed at users under 13. The company clarifies it was a bug in a test process, hinting at potential stricter age enforcement measures in the future.

🚜 Meta faces a lawsuit for allegedly using tracking software in mobile apps to collect users’ precise location data without consent. The complaint claims Meta monetized sensitive user information, including home, work, and medical visits, violating California’s anti-hacking and privacy laws.

That’s a wrap for today! Tell us your thoughts about today's content as we line up more Shorts! And don’t hesitate to share this with someone who’d adore it. 🥰