The reset no one talks about

Hey there Smarty 👋

Influencer marketing has always involved risk. You ship the product. You pay the creator. You wait to see if it lands.

But lately, the bigger problem isn’t one bad post. It’s the reset.

Most brands are still running one-off collaborations. One brief. One spike. Then it’s back to zero. The creator moves on, and the momentum disappears with them.

Co-creation changes that. When brands build with creators instead of just buying placements, content stacks instead of resetting. The hard part isn’t the idea. It’s knowing when to use it, which creators can actually collaborate with, and how to run it without turning your workflow into chaos.

That’s why Modash is hosting a free live session with Gabriel Gomez, Head of Social and Creators at MCoBeauty, on February 26, 11 AM ET.

He’s breaking down how MCoBeauty uses co-creation inside their program, when it beats a sponsored post, how they choose collaborators, how they pitch it, and what the workflow looks like from idea to execution.

Spoiler: You don’t need a production studio.

Register for free. If you can’t attend live, you’ll get the replay.

And whether you’re experimenting with co-creation or still running traditional sponsored posts, the real challenge usually isn’t the idea. It’s the execution at scale.

That’s where things start to get messy.

Instead of managing creators in spreadsheets, tracking links in affiliate platforms, and chasing screenshots in DMs, Modash connects discovery, tracking, and payouts in one workflow.

• Discover from 350M+ public Instagram, TikTok, and YouTube profiles using real audience and engagement data.
• Track performance from post to purchase through Shopify integration, clicks, revenue, EMV, ROAS, and CPM, all in one place.
• Manage gifting, affiliates, paid partnerships, and payouts across 180+ countries without stitching systems together.

Over 1,900 brands, including Victoria’s Secret, Farfetch, Charles and Keith, and Montblanc, now run their influencer programs in Modash instead of juggling five different tools.

Influencer marketing will always involve risk. But when your workflow is connected, the chaos shrinks and the upside scales.

Try Modash free for 14 days. No credit card required.