The New Influencer Funnel

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🔄 The New Influencer Funnel: Why the Future of Collabs is Subscription-Based

Most brands treat influencer marketing like a one-night stand—pay for a post, hope for sales, and move on. But here’s the problem: one-off influencer campaigns don’t build lasting demand.

The best brands aren’t just renting influence—they’re owning it. Instead of single-shot deals, they’re creating subscription-based influencer models that generate compounding returns instead of spikes and drops.

Here’s how to shift from disposable influencer marketing to a long-term performance engine:

Instead of a one-time post, brands lock in creators for a rolling campaign cycle.

Here’s the 3-step model that turns influencers into recurring revenue drivers:

1️⃣ Commit to Long-Term Creator Partnerships

Trust isn’t built in one interaction. Customers need repeated exposure before they buy.

How to Fix It:

• Lock in 6-12 month influencer deals instead of one-off posts.
• Structure campaigns as ongoing product integrations, not just promotions.
• Let influencers naturally incorporate your product into their content (not just scripted ads).

By creating consistency, you transform influencers from paid promoters into brand advocates.

2️⃣ Turn Influencers into Distribution Channels

Think beyond just posts. The best influencers aren’t just creators—they’re sales engines.

How to Fix It:

• Give influencers a unique storefront or subscription link that they own.
• Allow them to curate bundles or exclusive collections to make selling feel authentic.
• Let them earn recurring commissions on sales—not just a flat fee.

Speed up influencer sourcing. Instead of manually sifting through thousands of creators, use Insense’s vetted marketplace of 60,000+ UGC creators and micro-influencers to find the perfect brand fit in 48 hours. You can get on a free demo call by March 14 and get a $200 bonus for your first campaign.

3️⃣ Build an “Influencer Retargeting Loop”

Most brands let influencer-driven traffic disappear after a single visit. Instead, retarget influencer audiences like you would any other high-intent customers.

How to Fix It:

• Run sequential retargeting ads specifically for visitors from influencer posts.
• Create custom discount codes that trigger automated follow-ups.
• Use email + SMS flows that remind them why they discovered your brand in the first place.

Final Takeaway: Stop Renting Influence—Start Owning It

One-off influencer campaigns die fast. But subscription-based influencer funnels create long-term momentum. The brands that win in 2025 won’t just pay for one-time reach. They’ll build a sustainable influencer pipeline that compounds over time.

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🚀 Google’s 2025 Ads Strategy: AI, Personalization & Immersive Experiences
Insights from SEJ

Google is transforming its advertising strategy in 2025, focusing on AI-driven personalization, interactive shopping, and automation. With keyword targeting becoming less relevant, brands must adapt to intent-based placements and AI-powered ad formats across Search and YouTube.

The Breakdown:

• AI-Powered Personalization & Creative Automation - Google is integrating AI-generated visuals, automated ad variations, and predictive audience insights to enhance engagement. AI-driven tools will test and optimize headlines, images, and copy, making ad performance more automated and data-driven.
• Interactive Shopping & Video Ads Take Over - Google Shopping will feature AI-powered recommendations, 3D product spins, and seamless ad placements, while YouTube will become a major e-commerce hub with shoppable, non-disruptive video ads.
• Search & Discovery Are Evolving - Google is expanding AI-powered search tools like AI Overviews and Circle to Search, making discovery more visual, intent-driven, and interactive. Ads will blend more naturally into search results, reducing reliance on keyword bidding and shifting focus to contextual and behavior-based placements.

Google’s AI-first approach is reshaping how ads are created, placed, and discovered. Search is no longer just about keywords, and brands must adapt to a world where AI curates ad experiences for users in real-time.

📌 Quick Hits

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💬 Nearly half of U.S. consumers (49%) now use AI tools for purchase research, with ChatGPT (44%) leading, followed by Google Gemini (31%) and Microsoft Copilot (19%). Trust in AI rose to 45%, while 17% trusted AI completely. 79% want AI-generated content labeled.

👻 Snapchat is teaming up with Later to boost creator partnerships, allowing brands to find influencers, automate content scheduling, and track campaign success giving Snapchat creators access to advanced analytics, planning tools, and monetization features, helping them grow and manage brand collaborations efficiently.

🔍 Google is testing Creator Partnerships in Google Ads, allowing brands to promote YouTube Shorts featuring their products. Powered by BrandConnect, this feature helps advertisers leverage user-generated content for better reach and engagement.

📄 Google is now triple-serving ads from the same advertiser on a single search results page, despite previous policies against this practice. Ads appear at the top, in the local pack, and at the bottom, signaling a major shift in Google's ad strategy.

That’s a wrap for today! Tell us your thoughts about today's content as we line up more Shorts! And don’t hesitate to share this with someone who’d adore it. 🥰