The Humor Loop Funnel

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Together with Neurons

Will people remember your ads? Find out before you go live

Creating attention-grabbing ads is one thing. But making ads that people actually remember?

Neurons AI helps you out with both.

Predict how your ads will perform before launch, measure whether your audiences remember your ad days after seeing it, and if it evokes positive emotions.

In other words, before spending a cent on your campaign, you get:

• Instant, actionable recommendations to improve your creatives.
• Memory and engagement estimations.
• Overview of how engaging each element of your creative is.
• Suggestions that can boost performance, based on insights from thousands of campaigns.

It gives you quick, actionable recommendations to improve your creatives and maximize your ad impact. Run A/B tests before launch and tweak your visuals for maximum brand impact.

Major brands like TikTok, L'Oreal, and Google are seeing up to 73% boosts in CTR and 20% jumps in brand awareness.

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😹 The Humor Loop: Why Laughter Outperforms Logic in High-Intent Funnels

You didn’t lose that buyer because your product wasn’t great. You lost them because your funnel made them feel like they were entering a negotiation, not a group chat.

Humor breaks that wall. It replaces explanation with shared experience, and in 2025, that’s what converts. This isn’t about jokes for reach. It’s about emotional pattern disruption that turns browsers into believers.

Humor Isn’t a Hook. It’s a Behavior Trigger.

The smartest DTC brands are using humor to disarm buyer resistance at every stage.

When someone laughs, they lower their guard. They mirror the emotion. They keep watching. And if that laugh feels personal, like a meme made for them, trust builds instantly. That’s why humor loops outperform explainer ads in scroll depth, time-on-site, and even reorder rates.

🛠 How to Craft a High-Conversion Humor Loop

1. Start with the complaint, not the product: Subscription fatigue. Broken pumps. Pants that “fit everybody” but flatter none. Make them feel seen before they feel sold.

2. Use creators who feel like meme narrators, not actors: Think: the friend who sends chaotic voice notes. Not a polished brand ambassador.

This is the tone that’s working natively on platforms like Snapchat, unserious, intimate, and narratively real.

3. Land the joke in 3 acts

• Act I: Emotional truth (“I tried returning a serum and they sent me a PDF”)
• Act II: Ridiculous escalation (cue meltdown reenactment)
• Act III: The reveal (“So I switched to [you] and haven’t screamed since”)

4. Run 3-second stinger tests: Open with absurdity, not setup. Humor loops like “me thinking I could cancel anytime” outperform polished intros by 2–3x in CTR.

Final Insight

Humor isn’t what makes people laugh. It’s what makes them stay. And when your buyer feels like your ad came from the group chat, not the marketing team, they don’t scroll past it, they send it. That’s how you build conversion loops with cultural stickiness baked in.

👗Snapchat Is Reshaping the Fashion Funnel, from Discovery to Purchase

Snapchat's latest report, built with Publicis Media and NRG, shows how social media, especially Snap, is driving a full-funnel commerce experience. With input from over 3,000 Snapchat users, it reveals how tech like AR and AI are influencing discovery, purchase, and brand relationships. 

The Breakdown:

• AI, AR & Visual Search Are Shopping Catalysts - 65% of Snapchatters use AI styling guides for outfit ideas, and 63% say AR lenses reduce the need for physical store visits. 77% say visual search makes finding fashion items faster and easier, far ahead of non-Snapchat users.
• Full-Funnel Social Influence - 82% of Snapchatters use social for purchase inspiration, and 81% say it helps them find the best deals. 61% go on to buy apparel directly from brand posts or ads, and 70% share those purchases post-sale.
• Friends and Family = Purchase Power - 80% of Snapchatters recommend brands based on personal experience, and 74% buy through shared links from people they trust. 85% say family and friends are the top influence on what they buy.
• Creators Amplify Brand Credibility - Brands that work with creators feel more “socially relevant” (79%), culturally connected (77%), and even part of the consumer’s inner circle (75%). Creator collabs on Snap aren’t just ads, they’re seen as social proof. 

Snapchat isn’t just shaping trends, it’s streamlining transactions. From AR try-ons to creator clout, Snapchatters are more influenced by tech, peers, and content than non-users at every step.

Want to test this funnel for your brand? Snapchat is offering $375 in free ad credits when you spend your first $350, the perfect excuse to experiment with creator-led Snap campaigns at zero risk. So go on, you can get started with Snapchat Ads here!

🚀Quick Hits 

👁️ Can your audience recall your ad 3 days later? With Neurons AI, you’ll know before launch, using neuroscience to score memory, attention, and emotional impact. Brands like L’Oréal use it to improve recall by 20% and drive up CTRs. Book your free demo now.

✈️Telegram’s $300M deal to host xAI’s Grok grants chatbot access to 1B users, but raises concerns over privacy, misinformation, and Grok’s shaky monetization, as 25% of EU orgs block it.

📌 Google now lets advertisers use Promoted Pins on Maps in Demand Gen campaigns, repurposing image assets to boost real-world store visits

🧑‍🤝‍🧑79% of consumers stay loyal to brands, but Gen Z prioritizes identity, transparency, and innovation, while 76% say they’d switch to unfamiliar brands offering better price or value.

👀YouTube now commands 28% of U.S. CTV streaming minutes, nearly double Netflix’s 15%, driven by Shorts growth and YouTube TV, with ad revenue projected to hit $49B by 2027.

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