The Hidden Churn you’re not Tracking

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💧 The Loyalty Leak: How Ignoring Your Top Creators is Slowing LTV

You know your top 10% of customers drive the bulk of your revenue. But here’s what most brands miss: the same rule applies to creators.

When you treat creators as disposable ad vendors, you’re not just losing talent — you’re leaking LTV, ROAS, and creative consistency. The performance hit isn’t immediate… but it’s massive over time.

Why Creator Loyalty = Customer Loyalty

Your top creators do more than make good content. They:

• Build recognition loops,  audiences remember their face and voice, which compounds trust
• Generate predictable performance, they know your product and how to sell it
• Give you reusable assets, their content works in ads, PDPs, emails, and retail screens. If you churn through creators, you reset these compounding benefits to zero every time.

How the Loyalty Leak Shows Up in Metrics

• LTV slows down: Customers stop seeing familiar, trusted faces promoting your product
• ROAS volatility spikes: You lose proven performers and bet on untested talent
• Creative costs rise: You’re constantly reshooting from scratch instead of iterating on proven frameworks

This isn’t about retention emails or loyalty programs. It’s about treating creators like strategic performance partners, not gig workers.

How to Build Creator Loyalty (and Close the Leak)

1. Exclusive Campaigns – Give top creators early access to new drops or limited editions
2. Affiliate + Flat Fee Hybrid – Reward them for driving performance, not just delivering content
3. Ongoing Brief Cycles – Let them evolve their style and narratives across campaigns instead of restarting every time
4. Recognition & Access – Invite them into product feedback loops, strategy calls, or brand events

With Insense, you can:

• Identify top-performing creators from past campaigns in one dashboard and re-engage them with exclusive briefs and repeat contracts
• Provide them with structured but flexible briefs to maintain performance without stifling creativity
• Source 20+ raw content pieces per creator, delivered in 14 days or less, with lifetime usage rights, all under $150.

That’s how 2000+ brands like Beauty Pie, Bones Coffee, Flo Health, and Aceable turn creator relationships into revenue flywheels. You can book your free strategy call here. 

Final Thought

In performance marketing, loyalty isn’t just for customers.

Your top creators are LTV drivers hiding in plain sight, and ignoring them is costing you scale. Protect the relationship, and you’ll protect your growth curve.

Together with Shipfusion

📦 The Most Overlooked CX Opportunity in DTC? Post-Purchase

What happens after “buy now” could be leaking your next 1,000 customers.

Shipfusion ordered from 30+ DTC deodorant brands, and here’s what they found 

⏳ 73% failed to set delivery expectations
🛍️ 74% didn’t offer post-checkout upsells
📦 Only 1 in 10 included free samples

From missed tracking pages to lifeless unboxing moments, the final stretch of the customer journey is where most brands lose retention. 

This report breaks it down: what great CX actually looks like in 2025, from branded fulfillment to sustainable packaging and reactivation triggers, it’s a teardown you can action immediately.

It’s not just about deodorant. It’s about fixing the invisible friction that’s hurting LTV across every DTC category. Whether you're selling skincare, supplements, or pet care, this is the audit you can’t skip.

Get the DTC Delivery Files and plug the holes in your post-purchase journey today!

🏃‍♂️Google Ads Speeds Up AI Max Testing and Adds Reporting Clarity

Google Ads has rolled out new AI Max updates that streamline testing and give advertisers a clearer view of how AI is driving results, while new reporting brings key performance signals into one place for smarter decision‑making. 

1. Built‑in AI Max experiments – Advertisers can now test AI Max in Search campaigns without duplicating them, using a 50/50 budget split between control and test. The tool auto‑enables Search Term Matching and Asset Optimization for faster, statistically valid results.

2. Custom controls and automation – This setup removes manual duplication and delivers statistically valid results sooner. Advertisers can test AI features without heavy setup while still controlling changes.

3. Clearer AI Max reporting – A new unified report shows search terms, ad headlines, and landing pages together, helping spot mismatches and refine Final URL expansion. This transparency is available from month one.

These changes remove major friction points in AI Max adoption. Faster test cycles mean advertisers can validate AI features without lengthy setup, while early, unified reporting shortens the path from insight to action. 

🚀Quick Hits 

📬 Why pay for leads if you’re not sure they’ll even open? TrafficGrid lets you test before you scale, 200 U.S. subscribers delivered free, matched using 30+ real-time intent signals. One publisher hit 53.14% open rates and 1,100+ clicks in just 30 days. If you’ve got 5,000+ U.S. subs and send weekly, you qualify for the free test. Book your strategy call today.

📹 Elon Musk confirms Vine isn’t returning, instead, X will push xAI’s “Imagine” text-to-video tool as “AI Vine,” flooding feeds with AI-generated clips rather than reviving Vine’s original short-form video format.

📊 Snapchat’s new Gen Z report shows 76% avoid ads, but 60% will buy from value-aligned brands. Advocacy, authenticity, and creator-led content resonate far more than wealth flaunting or traditional promotions.

📈 Instagram is rolling out new Insights metrics, including Reels like-timing, carousel image engagement, post-level demographics, and follower growth drivers, plus replacing “Accounts Reached” with “Views” as its key performance metric.

🤖 ChatGPT has hit 700M weekly active users, up from 500M in March, as OpenAI readies GPT-5 for summer launch, with most users valuing speed, clarity, personalization, and creative problem-solving.

That’s a wrap for today! Tell us your thoughts about today's content as we line up more Shorts! And don’t hesitate to share this with someone who’d adore it. 🥰