Stop Overpaying for Scroll-Time

Hey there Smarty 👋

Are you geared up to catch the latest and greatest in quick shorts?

And just a quick heads-up! If you stumbled upon us through a friend, make sure to subscribe here! That way, you’ll never miss out on the trending shorts.

Together with Scaleup Pro

The Playbook for Profit That Funds Itself

Great operators don’t just count cash, they make it multiply. They use timing and leverage to turn everyday revenue into rapid expansion.

Financial Alchemy is your cheatsheet packed with real operator insights and ready-to-use templates. Inside, you’ll learn how to:

💰 Master cash-conversion cycles to grow while suppliers fund your inventory, just as Wayfair scaled with a –34-day cash conversion cycle.

📊 Use the Cash Flow Simulator to forecast scenarios and uncover up to $100K in hidden operating cash within a single quarter.

🧮 Pinpoint profit levers with the Unit Economics Analyzer to cut CAC payback windows from 6 months to as little as 3 months.

🤝 Negotiate better terms using the Supplier Toolkit, a framework inspired by Skinny Pasta’s strategy that extended supplier terms to 120 days and fueled 100%+ Y-o-Y growth.

Start compounding capital instead of chasing outside funding.

Get your ebook now and turn your cash flow into the most powerful growth engine!

🌀 Memory-First Advertising: The Untapped Low-CPM Advantage

Performance marketers obsess over last-click ROAS while ignoring the cheapest, most scalable way to buy attention: memory-building video ads.

Meta and TikTok charge a fraction for ads optimized for views because their algorithms can predict engagement far better than purchases. The result: CPMs up to 80% lower than conversion campaigns, giving you a wholesale ticket into audiences your competitors overlook.

Why It Works

When someone remembers your brand days after seeing a short, resonant video, they often search directly, type your URL, or click a retargeting ad without attribution credit.

This isn’t vanity, it’s pre-conditioning. You’re planting a mental trigger that quietly drives high-intent traffic 12–72 hours later.

The Memory Stack Framework

1. Build a Dedicated Memory Lane

• Create separate campaigns optimized for video views, not purchases.
• Use wide targeting to maximize reach and learning.
• Craft 15–20 second videos with emotional pull and a bold brand imprint.

2. Design Recall Anchors

• Show or say the brand name within the first 3 seconds.
• Use distinct colors, sound cues, and rhythmic repetition.
• Embed the brand inside a narrative hook to aid subconscious retrieval.

3. Capture Delayed Intent

• Monitor lifts in branded search, direct visits, and retargeting conversions.
• Confirm with post-purchase surveys to catch first-touch awareness.
• Pair with Google Search or catalog retargeting to harvest demand efficiently.

Real-World Wins

• A beauty label ran view campaigns at $2.20 CPM, dropping blended CAC by 40% in six weeks.
• A snack startup coupled memory ads with Google search retargeting and saw 2× assisted conversions plus 30% lower CPC.

Measuring the Invisible

Track incremental lift using geo holdouts or clean-room MMM. Audit creative recall monthly and rotate visuals and sonic elements to prevent fatigue. Watch branded search spend and direct traffic trends weekly in GA4.

The Takeaway

Clicks measure intent, but memory fuels it. By separating awareness media from conversion media, you buy low-priced attention today and harvest high-value demand tomorrow.

Stop overpaying for immediate clicks, invest in memory and own the cheapest CPM in paid social.

Together with The Shift

It’s Not Humans vs AI. It’s You vs People Who Use AI Better Than You.

You’re not competing against the machine.You’re competing against the person who integrated the machine into their workflow last week.

The Shift AI is your five-minute daily advantage that helps you:

✅ Automate complex tasks like a strategist, not a coder
✅ Discover AI tools before they go mainstream
✅ Stack systems that give you exponential results

Every edition is practical, no-filler, and built to keep you ahead. 📩 Plus, your welcome bonus includes 2000+ curated tools, 300+ prompts, and free AI mastery courses.

The gap isn’t between AI users and non-users. It’s between those who get results and those who don’t.

Subscribe now!

🎥 YouTube’s Big 2025 Creator Update

At its Made on YouTube 2025 event, YouTube unveiled a sweeping lineup of AI-driven creative tools, fresh monetization options, and livestream upgrades designed to boost engagement and help creators earn more.

The Breakdown:

1. Advanced AI for Shorts - Creators can animate photos, transfer motion, change visual styles, add objects, and even generate full Shorts with Google’s Veo 3 model. Edit with AI turns raw footage into complete videos, while Speech-to-Song remixes dialogue into catchy audio.

2. Smarter Studio Tools - The new Ask Studio chatbot delivers personalized analytics and actionable advice, while the Inspiration tab now offers trend-based topic ideas and up to three thumbnail/title A/B tests. Auto-dubbing with realistic lip syncing makes global reach easier.

3. Expanded Monetization & Shopping - Dynamic sponsorship slots, AI product tagging, and multi-creator video collaborations open new revenue streams. YouTube Shopping expands to Brazil and partners with big names like Nike, Etsy, and Best Buy for seamless product linking.

With AI-powered content creation, advanced analytics, and more interactive live options, YouTube is positioning itself as an all-in-one creative hub and marketplace. These updates give creators more ways to grow audiences, monetize content, and reach global viewers, whether through Shorts, livestreams, or shoppable videos.

🚀Quick Hits 

🕶️ Meta unveiled Ray-Ban Display AI glasses, sport-focused Vanguard, and a neural wristband for subtle gesture control, plus Horizon Studio VR tools

💬 Threads now lets any user send DM requests, adding a separate requests inbox and expanding beyond follower-only messaging to boost private connections while giving users full control to block or manage unwanted messages.

📱 President Trump granted TikTok until Dec. 16 to secure a U.S. buyer, extending the deadline a fourth time as negotiations continue, with a possible plan to lease TikTok’s algorithm through a U.S. consortium.

🌟 Google Discover now lets users follow publishers directly and will soon show social posts from X, Instagram, and YouTube Shorts, boosting personalized content discovery and cross-platform reach for creators and brands.

That’s a wrap for today! Tell us your thoughts about today's content as we line up more Shorts! And don’t hesitate to share this with someone who’d adore it. 🥰