Stop Looking at ROAS First

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Together with Insense

3 ways to beat Meta Andromeda with diverse modular UGC

Andromeda’s update just changed the game for ad creatives, and most brands don’t even realize it yet. 

The Meta algorithm now quietly flags look-alike creatives as duplicates, killing performance before your ads even reach the auction.

Here are 3 ways leading eComm brands are staying ahead:

1. Increase creative diversity with more faces: Andromeda now demands variety. Reusing the same creators, tones, or aesthetic signals triggers instant fatigue. Bring in a wider pool of creators to inject new personas, energies, and visual identities into your mix.

2. Build modular UGC systems, not one-off videos: Turn each creator collab into dozens of unique hooks, angles, and CTAs. Modular content ensures you always have Andromeda-approved variations ready to test.

3. Scale output with Partnership Ads: Use creator-led ads to boost engagement, reset fatigue signals, and run ads directly from influencer accounts - especially now that Meta is favoring Partnership Ads.

Join 2000+ brands using Insense to scale diverse, modular, Andromeda-ready content. 

With 70K+ vetted creators across 35+ countries, creators apply directly to your briefs - and you get modular UGC delivered fast with lifetime usage rights. 

Expand creative diversity now!

Book a free strategy call by December 12th to get $200 towards your first collab!

🛒 If Add-to-card Drops, your Ad Is Dead

Every time an ad dips, teams rush to check ROAS, even though it’s the slowest, noisiest signal in the whole system. The operators who scale reliably don’t start at the bottom of the funnel; they “compress” the entire story into its tightest, most honest checkpoints.

CTR, CPC, and ATC, nothing else, tell you whether an ad deserves to live or was never built properly in the first place.

1️⃣ Why ROAS Is the Last Place You Should Look

ROAS is influenced by attribution windows, timing, audience overlap, blended channels, and a dozen other things you’ll never control.

It’s the ending of the story, not the core of the story. If you start your diagnosis here, you’re already too late.

2️⃣ CTR: The Spark That Decides Whether the Idea Even Had a Chance

CTR doesn’t just measure curiosity; it measures whether the idea resonated strongly enough to interrupt someone’s scrolling reflex.

A weak CTR is not a performance problem; it’s an idea problem. When CTR is soft, no optimization downstream will ever compensate for the lack of initial relevance.

3️⃣ CPC: Meta’s Unfiltered Opinion of Your Ad

CPC quietly reveals how easily Meta can find people who lean into your message.

Cheap CPC means the algorithm sees scalable demand; expensive CPC means you’re forcing distribution into rooms where nobody cares. You learn more about the future of an ad from CPC than you’ll ever learn from last-click conversions.

4️⃣ ATC: The First Real Moment of Intent

ATC is where polite curiosity becomes meaningful interest.

If people stop at the product page, you don’t have an ad problem; you have a site or offer problem, but if they reach the product page and refuse to add, the pitch didn’t match the promise, and the ad loses its right to continue spending.

Compression cuts through the noise and shows you whether an ad is structurally healthy before ROAS makes you panic. It prevents you from killing winners on bad days and wasting money propping up ideas that never had traction.

When CTR, CPC, and ATC hold steady, the ad is alive; everything else is timing, attribution, and noise.

💬 Replying Boosts Engagement Across Every Platform

Buffer analyzed nearly two million posts across six platforms to measure whether replying to comments lifts engagement. Using fixed-effects regression, they compared each account to itself for accuracy. 

The Breakdown:

1. Threads - Replying drives a massive 42% engagement lift because Threads treats replies as core content. Two-thirds of accounts outperform their baseline when they engage back.

2. LinkedIn - Replies boost engagement by 30%, validated across 72,000 posts. LinkedIn rewards visible conversation threads, and comment impressions amplify reach beyond the original post.

3. Instagram - Replying increases engagement by 21% even after controlling for comment volume. Instagram’s ranking favors creators who build active discussion loops.

4. Facebook - Replies generate a 9% reaction lift across more than one million posts. The effect is smaller but steady, showing Facebook still rewards active comment participation within its mature engagement ecosystem.

5. X - Replying yields an 8% engagement increase, though sample sizes were smaller. Within-account comparisons confirm replies elevate post visibility despite algorithmic differences across free and premium account tiers.

Replies trigger deeper interaction loops, extending post lifespan across feeds. For DTC and brand accounts, responding compounds reach, strengthen loyalty, and boost organic performance, a simple, underused growth lever.

Together with The Operator's Stack

The Decision That Pays for Itself in Days

Every quarter, another channel flatlines. CAC climbs, conversions drop, and the pressure for answers intensifies. The truth? Funnels aren’t broken; the buyer’s journey has shifted under your feet.

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These tools were curated after 100+ days of research and are valued at over $900. Today, you can own the complete 3-in-1 bundle.

Get your copy now and fix the leak before next quarter’s numbers land!

🚀Quick Hits 

⏳ TikTok’s latest US sell-off deadline hits December 16, with no China-approved buyer in place, raising risk of a ban or yet another Trump extension amid broader US-China trade tensions.

🧵 Threads is testing AI-generated interaction summaries on profiles. The feature would show quick AI recaps of your past interactions, shared interests, and user behavior, similar to X’s “More about this account,” but built directly into Threads.

📊 New data shows Google dominates US web traffic with 16.2B monthly visits, far ahead of YouTube (5.7B). Facebook, Amazon, Reddit, Bing, Yahoo, Instagram, X, and ChatGPT follow.

🛠️ Google’s John Mueller says sites filled with low-value content may need a full reboot. Simply rewriting AI pages won’t fix trust issues, and recovery can take much longer than starting fresh.

That’s a wrap for today! Tell us your thoughts about today's content as we line up more Shorts! And don’t hesitate to share this with someone who’d adore it. 🥰