Stacking Creators by Funnel Intent

Hey there Smarty 👋

Are you geared up to catch the latest and greatest in quick shorts?

And just a quick heads-up! If you stumbled upon us through a friend, make sure to subscribe here! That way, you’ll never miss out on the trending shorts.

🎬 Performance Layering With Creator Sequences: Don’t just hire creators. Cast them like a campaign narrative.

Most brands use creators like ammo. Spray enough content and hope something sticks.

But the best campaigns don’t just perform. They build momentum, emotionally and strategically, with the right voice at the right time in the buyer’s journey. 

Welcome to Performance Layering: A system that turns creators into narrative assets, sequenced to ignite, carry, convert, and confirm buyer belief across every stage of the funnel.

The Core Idea

Your buyer moves through multiple emotional states:

Curiosity → Suspicion → Consideration → Hesitation → Purchase → Validation → Loyalty

And every one of those requires a different creator archetype. If you’re using the same bubbly UGC explainer for TOF and BOF, you’re not building a funnel. You’re recycling content.

Stage-by-Stage Creator Assignment

1. TOF = Emotional Ignition Creators

• Traits: bold, disruptive, culturally aware
• Formats: memes, duets, POV flips, stitch-ready
• Angle: “You didn’t know you needed this”
• Strategy: Don’t introduce the product. Introduce the pain the product solves  in public

2. MOF = Trust Expansion Creators

• Traits: approachable, thoughtful, strong voice
• Formats: soft explainer, value stacking, creator-led story
• Angle: “Here’s how this fits into real life.”
• Strategy: Let them narrate use in context, show switch moments (“I used to…”), and make it feel like a lifestyle choice, not a CTA

3. BOF = Objection-Killers

• Traits: calm, credible, voice of reason
• Formats: PDP demo, side-by-side breakdowns, comment replies
• Angle: “This works, and here’s how I know.”
• Strategy: Use creator content to answer refund fears, texture complaints, social proof gaps, or founder trust

4.  Post-Purchase = Conversion Amplifiers

• Traits: affirming, familiar, invested
• Formats: “Welcome” videos, usage guides, subtle flexes
• Angle: “If you bought this, you’re smart  and here’s what to expect.”
• Strategy: Use the same creator who drove conversion to follow up via email, PDP post-scan, or QR insert. Build emotional continuity.

Deployment Model: Creator Scheduling, Not Spam

• Don’t drop all creators at once: Map each one to audience intent or behavior segment (cold ad viewer vs. high-engagement retarget vs. email subscriber)
• Control the narrative rhythm: Every creator in a campaign should push the buyer deeper into belief, not repeat the same thing louder
• Test transitions, not just creatives: Study how creators hand off belief, who spikes interest, who sustains it, and who closes. Then optimize the handoff, not just the asset.

Insense helps brands structure this orchestration by matching creators not just to product type, but to funnel intent and delivers the sequence-ready talent you need to run layered, role-fit campaigns at scale. You can book a free demo by May 30 and get a $200 bonus for your first campaign!

Why this works

Because buyers don’t move through funnels in neat rows, they move through emotion, like a story. When every creator becomes a scene in that story, you don’t just get more content, you create narrative gravity that pulls buyers forward. Don’t just launch creator campaigns. Direct them. Layer them. Build belief like a system.

Together with Neurons

2x conversions by pre-testing your ads? Yes, it's possible!

Instead of crossing your fingers, the next time you run ads, what if you knew your ad performance before you even go live?

With Neurons AI, you can.

It gives you quick, actionable recommendations to improve your creatives and maximize your ad impact. Run A/B tests before launch and tweak your visuals for maximum brand impact.

Global brands like Google, Facebook, and Coca-Cola are already using Neurons to boost their campaigns.

We're talking 73% increases in CTR and 20% jumps in brand awareness.

Book a free demo & start improving your ads today!

📢 Discord Tests Unskippable Video Ads

Discord has officially entered the ad game, testing unskippable, reward-based video ads tied to in-game perks, marking its biggest monetization shift yet, moving beyond Nitro subscriptions into branded, opt-in advertising. With 200M+ monthly users, Discord is now tapping into its massive, engaged base to lure advertisers.

The Breakdown:

1. New Ad Format: Unskippable + Reward-Driven - Discord’s “In-Game Rewards” show full-screen video ads that pause if users look away. Watching unlocks game-related perks, like cosmetic items or XP boosts, guaranteeing full attention while giving users tangible benefits.

2. Privacy-Safe Personalization - Users can opt into personalized ads based on gaming activity, not personal identity. Discord’s targeting is interest-based, avoiding invasive tracking, balancing ad relevance with minimal data exposure.

3. Big Brand Potential, Low Noise - Brands gain access to loyal, niche communities with guaranteed engagement and low competition because Ads only play when users are active, offering more impact than YouTube pre-roll.

Discord’s shift into ads is bold, calculated, and full of upside, if users don’t rebel. With immersive formats, privacy-conscious targeting, and strong attention metrics, it’s one of the most compelling ad experiments in social today. The next year will show if this clubhouse can coexist with commerce.

🚀Quick Hits

🔥 Want to build ads live with AI tools most marketers haven’t even seen? From May 27–June 4, join Motion’s Make Ads That Convert to get real-time feedback from DTC experts and walk away with a working system for Meta, TikTok, and YouTube. It’s 100% free. Save your spot now!

 📽️ TikTok now lets livestreamers activate DMs during broadcasts, adding a message CTA to boost real-time lead gen. With live commerce booming on Douyin, TikTok is pushing similar growth globally through interactivity.

🌿88% of U.S. consumers buy from brands aligned with their values, and 61% prefer those values shown in product ads, especially Gen Z, 79% of whom will pay more.

🆓88% of shoppers expect free returns, but 36% admit to abusing them by bracketing purchases, yet 47% stop buying if return policies aren’t friendly, making returns a loyalty dealbreaker.

That’s a wrap for today! Tell us your thoughts about today's content as we line up more Shorts! And don’t hesitate to share this with someone who’d adore it. 🥰