Skipping New vs New Test?

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🎯 Stop Comparing New Ads to Champions, It’s Killing Your Creative Testing

Every brand says they “test” creative. But 90% are doing it wrong.

They throw fresh ads into the same campaign as winners and wonder why new ones “never get delivery.” Or worse, they declare a new concept dead after 3 days because it couldn’t beat a 6-month-old powerhouse already blessed by the algorithm gods. That’s not testing. That’s sabotage.

🧪 Phase 1: New vs New (Not New vs God Mode)

Before you put a fresh creative against your top performer, make it survive the arena of its peers.

You’re not just testing ads, you’re testing hypotheses. That means version A vs B vs C under identical conditions. No unfair budget advantages. No recycled audiences. Just a level playing field that lets the real insight emerge: which direction actually has legs?

This is where most brands fail. They skip this phase entirely, then wonder why nothing “beats the control.”

🔁 Phase 2: Winner vs Winner

Once you have a mini-winner from your batch of new concepts, then you pit it against your current best performer.

At this stage, the playing field doesn’t have to be perfectly even; Facebook favors history. But you’ve earned the right to challenge it now. Think of this as a championship match, not a draft round. You’re not looking for marginal CTR bumps here. You’re looking for a sustainable uptick in CPA, ROAS, or CVR at scale.

📈 Phase 3: Smart Scaling (Without Panic)

When a new creative wins, don’t rip out everything else. Phase it in. Let it earn volume over 5–7 days before shifting budgets or changing CBO weight.

Most brands think they’re being “data-driven,” but what they’re really doing is overreacting to day-one volatility. The best creative doesn’t spike, it sustains.

🔥 Why This Wins

If you skip new-vs-new testing, you’ll never know whether an ad failed because it sucked… or because you never gave it a fair shot. Proper creative testing is not about finding a hit, it’s about building the system that finds hits consistently. This 3-phase OS is how real performance teams do it.

Together with GetResponse

You Built the Audience, Now It’s Time to Actually Own It

You might have a big following on Instagram. You might be crushing it on TikTok - until the platform changes the rules.

Your account gets shadowbanned. Your traffic drops. You have no idea why.

Because the truth is: your audience isn’t yours. It’s theirs.

This free ebook from GetResponse shows you how to shift from platform dependency to ownership and start owning what matters. It’s a tactical, no-fluff playbook for turning reach into revenue using assets you control.

Here’s what you’ll get inside:

✅ A 3-step funnel strategy for converting attention into email subscribers

🧠 Automation blueprints to nurture leads without lifting a finger

📉 Real examples of brands that scaled after shifting off social

📋 A self-audit checklist to spot the weak links in your current setup

Whether you’re just starting out or scaling fast, it isn’t about abandoning social (that'd be unreasonable), but about diversifying your marketing channels and starting to own your customer data. 

Download the free ebook and start owning your audience today!

🧠 Google Tightens the Loop Between AI Traffic, Local Conversions, and Setup UX

Google just rolled out three major updates: AI Mode metrics now appear in Search Console, PMax prioritizes local-intent users, and conversion setup gets a beginner-friendly overhaul, reflecting a shift toward more accountable AI, high-value offline actions, and usability for newer advertisers. 

The Breakdown:

1. Conversion Setup Goes Step-by-Step for Simplicity - Advertisers now get a 5-step guided UI for setting up conversion tracking in Google Ads. You choose the action type, pick manual vs codeless events, and follow a clean layout for tagging and install.
2. AI Mode Metrics Now in Search Console - Clicks, impressions, and position from AI Mode are now counted like regular search results. Each AI component (card, image, carousel) is ranked individually, and follow-up queries are treated as new searches. You still can’t filter for AI Mode only, but it’s a crucial visibility upgrade.
3. PMax Shifts Toward Offline, High-Intent Users - Starting June 17, PMax and Smart Campaigns will favor users on Maps and Search with strong local intent. That means fewer conversions, higher CPCs, but better in-store quality and downstream value. Google recommends adjusting bidding targets and expanding offline goals.

Google is aligning AI visibility, offline purchase behavior, and ad onboarding into one coherent direction. The message is clear: smarter automation, simpler entry, and stronger local outcomes. If you're not adjusting to this shift now, you'll feel it in your Q3 results.

🚀Quick Hits

📊 You’ve nailed reach. But without ownership, you’re scaling with a blindfold on. This free GetResponse guide breaks down how brands moved from social dependency to high-converting email ecosystems. Use the audit checklist, funnel templates, and automation flows to build your own backup engine, before you need it. Download your free ebook now!

🇺🇸 President Trump has delayed the U.S. TikTok ban once again, giving the app 90 more days to finalize a U.S. partner. TikTok is still banned by law, but enforcement is paused again.

🧠 Google Ads just made a quiet but smart change: Search campaigns no longer include the Display Network by default, helping advertisers avoid low-quality traffic and regain budget control.

🛍️ Google expands its Commerce Media suite, giving brands and retailers smarter tools to run ads across Search, YouTube, and Display, now with AI features, better product control, and deeper sales tracking.

🎬 Google is bringing its powerful Veo 3 AI video generator to YouTube Shorts, aiming to supercharge creator content with text-to-video tools, as Shorts hit 200 billion daily views and creators scale like startups.

🛍️ YouTube is rolling out upgraded shopping stickers in Shorts, which boosted product clicks by 40% in tests, alongside expanding Community access, better post sorting, and new U.S.-only animated livestream gifts.

🤝 YouTube is launching “Open Call” within BrandConnect, letting brands post collaboration briefs that creators can apply to with custom video pitches

That’s a wrap for today! Tell us your thoughts about today's content as we line up more Shorts! And don’t hesitate to share this with someone who’d adore it. 🥰