Romance to Rewards

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 💵 Romance to Rewards: Turning Valentine’s Buyers into Loyal Customers

Most Valentine’s campaigns focus on acquisition—but what happens to those customers post-purchase? If you’re letting them slip away after February 14th, you’re leaving serious revenue on the table. Instead of treating Valentine’s as a one-time sales boost, smart brands turn those romantic spenders into long-term, high-value customers through retention-focused strategies.

The Valentine’s Buyer Profile

• High Emotional Purchase Intent – Many Valentine’s buyers spend based on sentiment rather than practicality, making them more open to future personalized recommendations.
• First-Time Shoppers – A significant portion are new buyers who purchased only because of the occasion. Without proper nurturing, they may never return.
• Impulse & Gifting Buyers – Many aren’t purchasing for themselves but for a loved one—meaning upsells, reminders, and rewards can keep them engaged for future gifting moments.

🎯 How to Turn Valentine’s Buyers into Repeat Customers

• Post-Purchase Love Notes: Send engaging follow-ups with personalized thank-yous, early access to future deals, or exclusive post-holiday offers.
• Next Gift Opportunity Reminder: Tie Valentine’s purchases into birthday, anniversary, or Mother’s Day reminders—positioning your brand as the go-to for future gifts.
• Loyalty & Rewards Program Integration: Reward Valentine’s buyers with points, referral bonuses, or VIP status to incentivize repeat purchases.
• Subscription & Auto-Replenishment Offers: Did they buy chocolates, flowers, or a romantic experience? Offer a monthly subscription or an auto-reorder option to keep them engaged.
• Data-Driven Retargeting & AI Recommendations: Use past purchases to personalize email campaigns, product recommendations, and retargeting ads—ensuring you’re still top-of-mind beyond February.

🚀 Future-Proofing the Relationship

• Brands that invest in retention strategies increase their customer lifetime value (LTV) and reduce dependency on seasonal spikes. By shifting from a transactional approach to a relationship-driven model, you transform one-time Valentine’s shoppers into year-round brand advocates—boosting revenue long after the roses have wilted.
• Valentine’s Day is just the beginning—romance may fade, but rewards keep customers coming back.

Together with Smart Recognition

🤯 New AI Lead Gen Tool Identifies Email Address of Your Visitors

What if we told you that you can Identify the email addresses of your anonymous website traffic?

A new AI-powered tool, Smart Recognition, has created the next evolution in lead generation. 

Rather than getting only 5% of your traffic via an opt-in form, you can now target and email most of your website traffic, growing your email list and revenue faster!

Here are just some examples of how you can use this:

• Capture the email addresses of up to 40% of your anonymous website Traffic. 
• Email an irresistible offer to prospects browsing your site.
• Send abandoned cart emails to people who don't complete checkout.
• Add those email addresses to Meta remarketing audiences.

Curious to see how much of your anonymous website traffic you can identify? Book a free demo & Get Started with Smart Recognition!

🤖 AI Chatbot Traffic vs. Search: A Digital Shift
Insights from SEJ

AI chatbot referrals are reshaping search, showing higher engagement and deeper site interactions than traditional search. A study analyzing 7M+ sessions from ChatGPT, Copilot, Gemini, Perplexity, and Google Search highlights key trends.

• AI Chatbots Are Growing & Driving Engagement - AI chatbot traffic could make up +1/3 of organic traffic in three years. Copilot leads in engagement, with 11.6 minutes per session, while AI referrals overall see 10.4 minutes vs. Google’s 8.1 minutes.
• AI Traffic Converts Better & Drives More Page Views - AI chatbot users visit 12.4 pages per session vs. 11.8 from Google, showing stronger intent. Copilot and Perplexity saw 15-22% growth in non-bounced page views, far outpacing Google’s 5%.
• Ecommerce & Homepages Dominate AI Referrals - 80% of AI-driven transactional traffic goes to Amazon, eBay, and Walmart. ChatGPT directs 30% of traffic to homepages, 3x more than Google, indicating AI qualifies users better before sending them to businesses.
• AI Search Sends Users Deeper Into Sites - Perplexity drives the deepest site exploration (2.45 folder depth avg.) vs. Google’s 2.33. AI chatbots guide users to specific pages, reshaping how search rankings work.

AI chatbots are changing user navigation, offering higher engagement and stronger conversion potential. Businesses must adjust SEO and site strategies as AI-driven referrals grow.

🔎  Quick Hits

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⭕ Reddit’s Q4 revenue hit $428M, up 71% YoY, driven by ad expansion. Daily users reached 101.7M, with 40% of internet users trusting Reddit recommendations. Growth is outside the U.S., while AI tools, Reddit Pro, and Ask Me Anything ads boost engagement and ad revenue.

🔎 Google Ad Manager, Campaign Manager 360, and Display & Video 360 are experiencing technical disruptions, causing latency issues, error messages, and stalled video transcoding since Feb 11-12. Google is actively investigating the issue and will release updates as more information becomes available.

📏 Google Search now uses Speculation Rules API to prerender top search results in Chrome, improving speed. Largest Contentful Paint (LCP) improved by 67ms on Android and 58.6ms on desktop. Faster search could enhance user experience, traffic, and engagement.

That’s a wrap for today! Tell us your thoughts about today's content as we line up more Shorts! And don’t hesitate to share this with someone who’d adore it. 🥰