Quit Outdated Tactics

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🚀 The Hidden Scaling Hack That’s Boosting Meta Ad Performance in 2024

Scaling Meta ads has always been about leveraging social proof—more likes, more comments, and more engagement, right? But what if I told you the way most advertisers do it is actually limiting their performance?

For years, brands have been duplicating winning ads using Post IDs to retain engagement. But after testing a different approach, I’ve uncovered a far more effective way to scale without losing momentum.

Why Post IDs Are Holding You Back

Using Post IDs to scale feels like the right move—after all, you’re keeping your best ad and carrying its engagement over, right? Wrong.

Here’s why it’s not the best strategy anymore:

• Engagement doesn’t fully carry over – Meta’s system fragments data between Facebook and Instagram, meaning your IG social proof often gets lost.
• Instagram performance suffers – Ads that crushed it on Facebook suddenly flop when carried over because they’re missing prior engagement.
• Testing slows down – Manually tracking Post IDs and reusing them in different campaigns is an operational nightmare.

The Smarter Scaling Strategy: Creative ID

Instead of clinging to Post IDs, Creative ID is the real game-changer for 2024. It ensures your ad engagement seamlessly carries over across Facebook AND Instagram, eliminating the performance drops that come with Post ID scaling.

Here’s why Creative ID is superior:

• Preserves ALL engagement – Every like, comment, and share stays with the ad—on both platforms.
• Automatically optimizes format variations – No need to manually duplicate 9:16 and 1:1 creatives.
• Faster ad deployment – Instead of hunting down Post IDs, you can simply duplicate an ad and let Creative ID handle the rest.

Why This Works for Scaling Faster

Ad accounts thrive on constant fresh winners. The longer you spend manually managing Post IDs, the less time you have to test new creatives. Creative ID allows for a seamless transition from testing to scaling, which means less wasted spend and more high-performing ads.

Meta has evolved, and the way we scale ads needs to evolve too. If you’re still relying on Post IDs in 2024, you’re playing with outdated tactics. The smart move? Test Creative ID and see the difference yourself. 

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📺 YouTube Dominates TV Streaming – A Game Changer for Marketers
Insights from Youtube Official Blog

YouTube turns 20 this year, evolving from amateur desktop videos to high-production content rivaling TV. Today, more people watch YouTube on TV than on mobile, reshaping viewing habits. With AI changing content creation, YouTube is entering a new phase of growth and engagement.

The Breakdown:

• YouTube TV Viewership & Ad Innovations - TV is now the primary device for YouTube viewing, with over 1 billion hours watched daily. YouTube’s new ad formats—QR codes, pause ads, and second-screen experiences—enhance engagement without disrupting content.
• Podcasts & Long-Form Content Are Growing - YouTube is the top platform for podcast listening in the U.S., fueling longer watch times. Video podcasts and high-quality storytelling provide new ways to connect with audiences.
• Cross-Device Measurement Is Key - As viewers switch between TV and mobile, tracking conversions across platforms is essential. Advanced analytics and attribution models will help brands measure ad impact effectively. 

The future of advertising is merging TV and digital. Unlike traditional television, YouTube’s interactive ad formats allow brands to engage consumers beyond passive watching.

🔎 Quick Hits

❓ What If You Knew 2025’s Top Creative Trends Before Everyone Else? Motion’s latest report breaks down insights from $100M+ in ad spend, 500+ DTC advertisers, and top creative experts. Learn what’s working and what’s next in performance marketing. Download the Creative Trends 2025 Report now!

🔎 Less than 1% of YouTube views come from Google Search clicks, revealed in court by Google’s attorney. This disclosure fuels Rumble’s antitrust case, arguing that Google favors YouTube in search results, making competition unfair, especially on mobile and branded searches.

🖇️ Amazon is testing a Google-style search shopping feature, displaying products it doesn’t sell and linking to brands' websites for direct purchases. This beta feature, live for select U.S. users, expands selection without affiliate payments. 

💰 86% of consumers prioritize security when choosing online platforms, according to a Trua survey. 60% would pay extra for enhanced protection, while 87% believe platforms lack transparency. Fraud (55%), identity theft (43%), and payment security (36%) are top concerns, with dating (72%) and job platforms (67%) raising the most privacy fears.

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