Post-Event Buyer Decay

Hey there Smarty 👋

Are you geared up to catch the latest and greatest in quick shorts?

And just a quick heads-up! If you stumbled upon us through a friend, make sure to subscribe here! That way, you’ll never miss out on the trending shorts.

📉 Post-Event Buyer Decay: What Happens to Intent When You Do Nothing for 30 Days

Peak events like Prime Day flood your funnel with attention. You see more sessions in 48 hours than in the entire previous month.

And then, if you’re like most brands, you stop. You give the buyer one shot.

They bounce. You retarget. They ignore you. And within 30 days, the majority of that audience has forgotten why they clicked in the first place.

Not because they weren’t interested. But because you let them decay.

Intent Doesn’t Disappear. It Drifts.

We studied post-event buyer behavior over a 6-week period. We mapped not just conversion rates, but decay patterns. Here’s what we saw:

• Week 1: Buyer still remembers the product. Clicks, maybe re-adds to cart.
• Week 2: Product is now one of 5. They’re comparing. Hesitating.
• Week 3–4: They’ve mentally filed you as “maybe later.”
• Week 5+: They’ve moved on. Even retargeting ads feel unfamiliar.

This isn’t a bounce. This is gradual narrative loss, a silent erosion of memory, relevance, and trust.

The Fix: Sustained Exposure Through Passive Belief-Building

Post-peak, urgency doesn’t work.

What works is ambient re-justification: content that reminds, repositions, and revalidates belief without screaming for attention.

We now deploy creator content that trickles into their feed like memory triggers:

• A 2-week-later “still using this” video
• A blog post with new angles on an old problem
• A side-by-side testimonial that reframes value

It’s not about new offers.

It’s about not letting old ones fade.

Platforms like Levanta help us automate this, activating performance-based creators across touchpoints so product belief remains visible while intent is still retrievable. Book a free demo and claim your 20% off Levanta Gold Plan today.

Most brands launch and wait. Smart ones stay visible in the gap between “maybe” and “ready.” Because belief decays slower than clicks. But once it’s gone, you don’t get that buyer back.

Together with Neurons

Maximize Brand Impact with Every Campaign

What if you could predict how memorable your campaign is, before it even launches?

With Neurons AI, you can.

Make smarter brand decisions by knowing how your creatives will perform in terms of attention, engagement, and memorability, backed up by consumer neuroscience.

Instantly get AI-powered recommendations to refine your visuals and ensure your campaigns leave a lasting impression.

No more guesswork, just confident, data-backed creative decisions.

Top global brands like Google, Facebook, and Coca-Cola use Neurons to optimize for brand impact, driving results like a 73% lift in CTR and a 20% increase in brand awareness.

Improve Brand & Campaign Performance with Neurons today!

📈 LinkedIn Ups Its Game With Custom Ad Targeting and Premium Page Upgrades

LinkedIn is doubling down on tools for marketers and businesses, unveiling custom lead optimization and expanding its Premium Company Pages suite. These updates give brands tighter control over lead quality, visibility, and ad targeting, making LinkedIn a stronger performance platform. 

The Breakdown:

• Custom Lead Targeting with CRM Integration - LinkedIn’s new “Qualified Leads Optimization” lets advertisers define what counts as a high-quality lead using their CRM or offline data. This info flows through the Conversions API, training LinkedIn’s system to prioritize similar profiles. Early testers saw up to a 39% drop in cost per qualified lead.

• Greater Control, Higher Standards - Advertisers can define a “qualified lead” using their own CRM data and send it to LinkedIn via the Conversions API. To be included in optimization, qualified leads must be shared within 30 days of capture.

• Premium Pages Now Pack More Punch - Premium Company Pages now include custom CTAs, auto-invite features, testimonial spots, dynamic carousels, and AI writing support. New tools like cross-promotion to followers of similar pages reportedly boost page views by 6.7x. Premium subscribers also see over 10x more CTA clicks on average.

• More Visibility, But At a Price - At $99/month, Premium Pages offer growing features but come with a price tag. LinkedIn claims 80% quarterly subscriber growth, though metrics like CTA visibility may inflate perceived gains. 

LinkedIn is increasingly positioning itself as both a discovery and conversion engine. With smarter lead tools and richer page features, businesses have more ways to drive meaningful engagement. 

🚀 Quick Hits

🧠 What if AI is driving your next customer, and you’re not tracking it? AI-powered referrals jumped 1138% last year, reshaping how products are found and purchased. Semrush x Euromonitor breaks it all down in their latest report on what’s working in 2025 ecommerce. Get the full strategy playbook now!

🎫 YouTube is piloting AI-powered carousels that surface relevant video clips based on search context. The test targets U.S. Premium users, focusing on queries like product reviews and travel suggestions.

📽️ Shopify is phasing out legacy tracking methods. Google Ads and Analytics users must move tags to the Google & YouTube app by August 2025 (Plus) or 2026 (non-Plus) to avoid losing conversion data.

🛒 Google Ads has introduced Tree Table Views, allowing advertisers to visualize data hierarchically for clearer insights into campaign performance. The feature supports multi-level breakdowns and improves complex reporting workflows.

🛍️ 72% of consumers say fast delivery drives repeat purchases, followed by product availability (66%) and return ease (63%). Still, nearly 40% stop buying due to fulfillment issues like delays and stockouts.

✍🏼 Meta has expanded Threads ads globally after initial testing in the U.S. and Japan. Ads will default to the Threads feed in new campaigns, with inventory filters offering content placement control.

That’s a wrap for today! Tell us your thoughts about today's content as we line up more Shorts! And don’t hesitate to share this with someone who’d adore it. 🥰