Whole funnel in a single ad

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🚀 Full-Funnel Creatives 2.0: A Smarter Way to Sell for D2C Brands

The traditional “TOF, MOF, BOFU” approach is outdated—customers don’t follow a linear path. Modern full-funnel creatives must deliver a seamless message that works as the only touchpoint someone has with your brand. Here’s how to master full-funnel ads with precision:

1️⃣ Lead With an Emotional Hook

Start with a tension, pain point, or aspiration that resonates instantly. This activates System 1 thinking (emotion-first decisions):

Example: “Tired of protein bars that taste like cardboard? Finally, one that fuels you AND tastes good.”

Why It Works: Humans respond to problems or emotional triggers faster than logic. Use visuals or statements that make the audience feel seen.

2️⃣ Build Value With Layered Messaging

Structure your creative like a 3-act story:

1. Intrigue: Hook with a relatable problem or bold claim.

2. Educate: Showcase the product benefits and unique value.

3. Trust & Close: Add social proof and a low-friction call-to-action.

Example: “100% natural, 3X more durable. 5,000+ 5-star reviews. Try risk-free today with 20% off.”

Why It Works: Layered value mimics how customers make decisions—emotion first, logic second, and trust last.

3️⃣ Bust Objections Before They Arise

Address doubts directly within your creative flow to keep momentum:

• Fit: “Not sure it’ll work for you? Free 30-day returns—no questions asked.”

• Price: “Premium quality, half the cost of competitors—here’s why.”

• Results: “Proven by 10,000 happy customers—visible changes in 7 days.”

Why It Works: Preemptively tackling objections reduces hesitation and builds confidence.

4️⃣ Add Micro-Drops of Social Proof

Integrate reviews, UGC, or authority cues without overwhelming the audience:

• Start subtle: “Trusted by 15,000+ customers.”

• Middle: “I was skeptical, but these shoes are life-changing!”—verified user.

• End strong: “Rated #1 by Vogue for comfort and style.”

Why It Works: Micro-drops of proof maintain flow while reinforcing credibility.

5️⃣ Close With Urgency That Feels Natural

End with a low-risk, high-reward CTA:

• “Only 50 left—don’t miss out!”

• “Try it today, free shipping included.”

Why It Works: Pairing urgency with incentives reduces hesitation without sounding pushy.

Full-funnel creatives done right are emotionally engaging, strategically layered, and trust-driven. By hooking fast, educating effectively, and eliminating doubts, you can create ads that sell—no matter where customers are in their journey. Simplify, scale, and convert. 🚀

Partnership with Shipfusion

Stressed about your BFCM fulfillment? Here's how to fix it – fast.

Peak season pressure? Don't let fulfillment chaos derail your success this BFCM. 

This BFCM Fulfillment Survival Guide gives you 11 quick, emergency strategies you can use now to keep things running smoothly. Get insights on how to:

🔍 Catch fulfillment bottlenecks now, before they spiral out of control

😊 Keep customers happy and loyal–even if issues arise

⏱️ Reduce delays and get orders moving out the door on time 

Holiday sales are booming–the last thing you need is fulfillment slowing you down. Download the guide and get your fulfillment back on track!

🚀 Shopify Expanded Shop Campaigns and Microsoft Enhanced Tracking Tools
Insights from Microsoft and AdWeek

Shopify has broadened its Shop Campaigns platform to all advertisers in the US and Canada, making ad creation more accessible. Meanwhile, Microsoft is introducing updates to household tracking and consent tools to streamline audience insights and privacy compliance.

• Shopify’s Expansion: Previously limited to Shopify Plus users, Shop Campaigns now allows any advertiser to set budgets and run ads across Meta, Google, and Shopify’s Shop app. With a pay-per-sale model, Shopify claims these campaigns can boost new customer acquisition by up to 24%, though actual results may vary.

• Microsoft’s Household Attribution: Microsoft now enables advertisers to track cross-device interactions, monitor household engagement, and gain insights into audience behavior for optimized campaigns.

• Enhanced Consent Tools: To comply with privacy laws, Microsoft is rolling out:

• UET Consent Mode: Adapts tags based on user preferences.

• Transparency and Consent Framework 2.0: Simplifies data-sharing between consent management platforms and Microsoft.

• Google Tag Manager Support: Allows efficient retrieval of Google-related consent states.

Shopify’s expanded Shop Campaigns democratizes ad access for US and Canadian advertisers, while Microsoft’s updates improve tracking precision and privacy compliance. Together, these tools empower marketers to drive better performance while respecting user preferences.

Partnership with Wynter

Get paid up to $600 / hour to give marketing feedback. All you need is a LinkedIn, job title, and marketing brain.

Wynter, a B2B market research platform, is seeking marketers to give feedback on websites and marketing materials. Companies rely on your feedback to better understand what connects with their target audience through detailed analysis of their marketing content and websites.

What's involved:

• Participate in surveys and 1-on-1 meetings.
• Provide feedback on various marketing-related topics.
• Engage at your convenience with no long-term commitment required.

Payout ranges:

• Quick Surveys (5-15 mins): $5 to $95 for providing feedback.
• Demos/Interviews (30-60 mins): $75 to $600 for more in-depth sessions.
• Payments are processed within 5 days via gift cards (eg. Amazon), PayPal or Visa.

It's flexible, low-pressure, and a great way to stay involved in industry trends while earning on the side. 

Sign up as a participant today!

💪 Tweet of the Day

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