Lo-Fi creatives on the rise

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🎯 The low cost, high authenticity approach to creative strategy

In 2025, authenticity reigns supreme. Among the trends shaping DTC ads, one stands out: the rise of lo-fi creative. Stripping back flashy production in favor of raw, unpolished content is resonating with audiences craving realness. But how can expert marketers turn this trend into a performance-boosting strategy? Let’s dive in.

1. Why Lo-Fi Is Winning the Attention War

Lo-fi creative mirrors the content people consume daily—raw, unpolished, and human. It thrives on imperfection, delivering a sense of realism that highly polished ads often lack. 

Picture a product demo shot on an iPhone, a candid influencer testimonial, or an unfiltered behind-the-scenes moment. 

These aren’t just content formats; they’re trust-building tools that humanize your brand, especially for an audience increasingly skeptical of overly polished ads.

2. Mastering Emotional Storytelling Through Lo-Fi

Lo-fi is storytelling in its purest form. DTC brands can harness it to move beyond transactional marketing into moments of real connection. Highlight relatable struggles and solutions using your product—think unedited customer reactions, team narratives, or raw snippets of your product in action. 

This trend thrives on vulnerability and imperfection, making it a perfect playground for marketers who understand the power of emotional resonance. 

As Motion’s Creative Trends 2025 Report reveals, the most effective lo-fi campaigns are deeply rooted in authenticity and shared experiences.

3. Designing Lo-Fi for Performance

The beauty of lo-fi lies in its adaptability. To execute it effectively, approach it like a scientist. Run A/B tests with TikTok-style videos, lo-fi carousels, and organic-looking IG Stories. 

Pay attention to subtleties like ambient sound, lighting, and pacing. Lo-fi creative may look casual, but its success often depends on disciplined testing and data-driven tweaks.

4. From Ads to Ecosystem: Expanding Lo-Fi’s Role

Lo-fi isn’t confined to paid campaigns—it can define an entire brand ecosystem. Use lo-fi how-tos, user-generated content, and live streams to build a community around your brand. 

This approach not only strengthens your organic strategy but also amplifies the impact of your paid efforts. 

Brands that weave lo-fi seamlessly into their DNA aren’t just building trust—they’re creating movements.

Source: Motion Creative Trends 2025 Report

Lo-fi creative isn’t just a trend; it’s a paradigm shift. It’s a tool for storytelling, a vehicle for relatability, and a catalyst for trust. To excel, brands must move past the surface and embrace the meticulous craft of lo-fi content. 

For marketers ready to embrace this transformative trend, insights like those in Motion’s Creative Trends 2025 Report provide a robust foundation for staying ahead. The lo-fi revolution is here—are you ready to lead it?

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Roadmap to making $100k in 2025 using LinkedIn & AI 🚀

2025 will reward marketers who know how to leverage AI and LinkedIn to their full potential. Are you ready to transform LinkedIn from a social platform into your ultimate marketing tool?

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🎯 LinkedIn Reinvents Ad Attribution
Insights from Social Media Today

LinkedIn has introduced a new ad attribution system, bridging Multi-Touch Attribution (MTA) and Marketing Mix Modeling (MMM), to deliver more precise campaign insights and address gaps in traditional last-click attribution models.

The Breakdown:

• Enhanced Attribution: The new system integrates data from both MTA and MMM to better capture the customer journey across all touchpoints, from awareness to conversion considering upper and mid-funnel channels, like video ads and social media, offering a more holistic view of performance.
  
• Technical Advancements: By utilizing neural networks and advanced tracking systems, LinkedIn’s attribution model identifies patterns in user interactions across multiple channels, reducing reliance on presumptive methodologies.
  
• Proven Results: Initial tests showed a 150x improvement in credit allocation for non-search channels compared to last-click attribution ensuring marketers can accurately assess performance and allocate budgets effectively.

LinkedIn's previous reliance on RBA (rule-based attribution) gave full credit for conversions to the last-click event, undervaluing upper and mid-funnel channels like video ads and social media. This limited advertisers' ability to optimize performance holistically. 

🗞️ Quick Hits

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🗞️ Threads has rolled out native post scheduling, allowing users to choose a date and time for posts directly within the app's post composer.

🪡 Threads has fully rolled out post analytics in its mobile app, providing performance data on content, including top posts, follower growth, and interaction rates. Users can tap the insights icon on their profile to view performance data by date range, including views, likes, replies, and top posts. 

🔍 TikTok launched "GMV Max" in the U.K., an AI-powered tool that automates ad campaign creation for TikTok Shop products and LIVE shopping sessions. Inspired by Douyin's $500 billion annual in-app sales in China, TikTok aims to replicate this success in Western markets.

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