Give Your System The Winning Brain!

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🧠 Stop Copying Great Ads, Start Teaching Them to Your System

Most marketers screenshot winning ads, toss them into Notion, and call it a day, but saving isn’t learning. The real value comes from reverse engineering: breaking down why it worked, not just what it looked like. When done right, every top ad becomes a training dataset for your strategist, your AI, and your creative team, showing what actually drives results and why.

The “Ad Dissection Blueprint” (Use This Every Time)

Whenever an ad performs 2–3x over benchmark, run it through this:

1. Emotional Thesis: What core belief or fear is this ad pressing on?

Example: “You’ve wasted money on similar products before; this one finally works.”

2. Persona Fit: Who is this ad really speaking to? First-timers? Skeptics? Price-sensitive switchers?

3. Framework Used: Is it PAS (Problem-Agitate-Solve)? Is it Testimonial-Driven? Is it “Before/After Reveal”?

4. Tone, Structure, and Rhythm: Empathetic? Authoritative? Sassy? Short-punchy lines or story format? CTA at the top, middle, or end?

5. Creative Elements: What visuals made it scroll-stopping? Was it raw, stylized, or demo-first?

Teach the System, Not Just the Team

Once you extract all this, feed it into your AI prompt system:

“Based on this winning ad, identify emotional triggers, structure format, and psychological tactics. Generate 3 new ad variants for [Persona X] using the same structure and tone.”

This is how AI becomes an asset, not a shortcut.

It doesn’t replace creativity. It compounds the wins and systematizes creative learning at scale.

Final Take

You don’t need more swipe files. You need structured reverse engineering that fuels smarter creativity. The fastest-scaling brands don’t copy ads; they analyze them like data, extracting patterns and triggers. Want this turned into a Notion template or AI prompt sheet next? Let’s build it.

Together with Snapchat

Growth Isn’t Dead. You’re Just Targeting the Wrong Feed.

ROAS drops. CAC spikes. Conversions plateau. That doesn’t mean your strategy is broken; it means your audience is exhausted.

Brands winning in 2025 aren’t just optimizing, they’re escaping the saturation spiral. That starts with reallocating to channels that still drive discovery.

That’s where Snapchat comes in.

It reaches 75%+ of 13–34s in 25+ countries, and users here are 34% more likely to buy after seeing an ad. It’s also the #1 platform where people share what they’ve bought.

• Manscaped – 162% YoY revenue growth with Snap UGC + CAPI
• Native – 23% lift in conversions via dynamic product ads
• Serenity Kids – 47% drop in CAC, 2.7x ROAS with Snap-first creative

Snapchat will match your first $350 with $375 in free ad credit, so you can test without hesitation.

Get started with Snapchat Ads today!

🚨 Google Lighthouse Overhaul Will Reshape SEO Performance Audits

Google is revamping Lighthouse to align with Chrome DevTools’ new Performance panel insights. This shift affects how performance data is grouped, named, and reported, with major implications for SEOs and dev teams. The updates will begin rolling out in May 2025 and finalize in October.

1. Audits Are Being Merged and Renamed - Google is combining multiple audits into broader insights like “CLS Culprits” and “Image Delivery.” This means you’ll no longer be able to toggle sub-audits individually.
2. Several Legacy Audits Are Being Removed - Outdated audits like First Meaningful Paint, Offscreen Images, and Rel Preload are being deprecated. These metrics are either redundant or no longer reflect real-world optimization needs.
3. Insights Will Replace Diagnostics in the UI - A new “Insights” heading will house the updated audits, while legacy audits stay under “Diagnostics.” Starting with Lighthouse 12.6 in Chrome 137, users can preview both views. Lighthouse 13 (October 2025) will remove the old audits entirely.
4. Dev Teams Need to Prepare Now - JSON outputs already support the new audits for early adoption and testing. CI systems, analytics pipelines, and custom reporting tools should begin adapting now. Google will publish new docs and support feedback via GitHub.

These updates streamline SEO diagnostics but will require updates to workflows, reporting tools, and client education. If you rely on Lighthouse for optimization or reporting, now’s the time to prepare.

👾 Quick Hits

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🗞️ Instagram’s Edits app now includes 125 fonts, 15 voice effects, and a bulk “Apply all” tool, streamlining video creation. Weekly updates are planned as Meta competes with CapCut.

🔴 TikTok spent nearly $1B on safety tools and IP enforcement for TikTok Shop. Over 7.5M products were blocked, 900 stores shut down, and 16K sellers banned to uphold in-app shopping integrity.

🖇️ Google doubles Performance Max Search themes limit from 25 to 50. The expanded cap offers advertisers more control over campaign targeting while preserving automation, especially for large catalogs or diverse customer segments.

🧠 56% of U.S. consumers say they’ve never used social shopping tools and don’t plan to. Yet Gen Z drove $708 in average TikTok Shop spend last year alone.

🧵36% of consumers now start product searches on Pinterest, not Google. Despite SEO challenges, 80% of businesses say Pinterest drives more engagement than any other search platform, including Google, Facebook, and Instagram.

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