Doubt Sells Better Than Hype

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🤨 The Reluctant Buyer Framework: Stop hunting hype. Use creators who hesitate and convert because of it.

Not every buyer wants a pitch, some want to be convinced in spite of their skepticism. They’ve been burned, over-promised, and over-targeted, so now they’re watching with folded arms, waiting to be proven wrong. 

These aren’t cold leads, they’re high-intent, high-resistance buyers. And when you win them? You win louder.

Most brands fumble at this moment. They send overly enthusiastic creators to convince the unconvinced and create friction instead of trust. To convert the reluctant, you need creators who mirror that reluctance.

Not brand fans. Not yes-men. But people who resisted the pitch and changed their minds publicly.

Reluctance Archetype Map

You’re not building hype. You’re building public belief transfer, with friction baked into the story.

How to Execute

1. Source creators who’ve tried competing products and been disappointed. They don’t just bring an audience, they bring narrative leverage. Their conversion is the conversion.
2. Brief them with permission to doubt. Let them start negatively. Let them criticize. Let them earn the turnaround on their terms.

“I said no to this three times. Then I actually tried it.”

3. Turn their arc into multi-stage assets.

• Use early skepticism in cold ads
• Show their pivot on your PDP
• Let the full testimonial arc run in email or retargeting

Now your funnel mirrors the emotional journey of your most difficult (and most rewarding) buyers.

Modash helps identify these rare-fit creators, the ones with enough history, honesty, and friction to trigger trust where trust doesn’t come easy. You can start your 14-day free trial here - no credit card needed! 

Why it works: People don’t want to be sold, they want to witness someone like them wrestle with doubt and choose change. When you convert the hesitant in public, you don’t just win one customer, you unlock every other buyer stuck in that same mental loop. Don’t over-polish the pitch. Let the resistance breathe, and let your future customer see what shifts.

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🛒 Roblox & Perplexity Push AI-Driven Commerce Further

AI shopping isn’t coming, it’s already here. Roblox and Perplexity just dropped two powerful commerce plays that turn engagement into instant transactions. From gaming to chat, the future of buying is embedded.

The Breakdown:

1. Roblox opens in-game shopping for physical goods - Roblox now lets creators sell real-world products inside their games using new Commerce APIs. Shopify powers the backend, and buyers also receive matching avatar items. Early tests show creators generating six-figure revenue directly through gameplay.

2. Roblox’s AMP system adds digital perks to real purchases - The new Approved Merchandiser Program gives verified products a badge and unlocks unique digital items. For example, Fenty's new lip gloss is sold in-game with a virtual version included.

3. Perplexity adds one-click PayPal checkout inside chats - Users can now shop, book, and pay directly in Perplexity chat using PayPal or Venmo. The process handles payment, shipping, and tracking, all in a single click. 

4. PayPal powers agentic commerce behind the scenes - This new layer of AI-driven shopping is backed by passkeys, autofill, and fraud detection. PayPal verifies both users and merchants in real time, turning casual interest into trusted transactions. 

These rollouts turn digital experiences into revenue engines without ever leaving the platform. For Gen Z gamers or chat-savvy shoppers, the line between discovery and purchase is disappearing. 

🚀Quick Hits

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🧠 Threads now lets users add up to five bio links and view detailed link analytics. New weekly insights and personalized engagement tips also aim to help creators grow and track audience performance.

🕶️ Instagram’s Adam Mosseri says creators should evolve their existing account when switching content styles, archive old posts, test new Reels, and explain the pivot, instead of starting from scratch and losing momentum.

🖇️ 30% is the median scroll depth on Google’s AI Overviews, most users never read past the top. And only 7.4% of desktop searchers click on citations, favoring Reddit and YouTube instead.

🛍️ Google’s new “Ads funded by” label reveals who’s actually paying for search ads, increasing transparency and potentially impacting trust, especially for brands using complex corporate structures or third-party advertisers.

That’s a wrap for today! Tell us your thoughts about today's content as we line up more Shorts! And don’t hesitate to share this with someone who’d adore it. 🥰