Don’t Stop Post BFCM

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🚀 The Marketing Hourglass: Fixing the Funnel for Long-Term Growth

The traditional marketing funnel is flawed. It assumes your job ends once a customer buys—but that’s where the real work begins. The brands thriving today aren’t just focused on acquiring customers; they’re building systems to maximize lifetime value. Think of your marketing strategy as an hourglass, not a funnel.

🔝 The Top Half: Mastering the Basics

The first half of the hourglass mirrors the classic funnel stages, and it’s where most brands excel:

1️⃣ Awareness: Attracting attention through targeted ads, organic content, and partnerships.

2️⃣ Engagement: Establishing a connection by delivering value—whether through storytelling, UGC, or interactive content.

3️⃣ Consideration: Educating potential buyers with clear benefits, testimonials, and social proof to move them closer to purchase.

4️⃣ Purchase: Sealing the deal with frictionless checkout, personalized offers, and irresistible CTAs.

This is where most marketing efforts stop. But if you don’t have a plan for what happens after the purchase, you’re leaving money—and loyalty—on the table.

↙️ The Bottom Half: Where Growth Happens

Here’s where the hourglass model changes everything:

📍 Adoption:

Ensure customers fall in love with your product from the start.

• Offer onboarding emails, how-to guides, or quick-start videos to help them get the most out of their purchase.

• Use post-purchase surveys to understand their experience and address pain points immediately.

📍 Retention:

Turn first-time buyers into repeat customers.

• Implement email flows that remind customers to reorder or share personalized recommendations.

• Introduce loyalty programs where customers earn points for their next purchase.

📍 Expansion:

Unlock additional revenue by cross-selling and upselling.

• Use dynamic recommendations on your site and in emails to suggest complementary products.

• Offer exclusive bundles or add-ons for loyal customers.

📍 Advocacy:

Turn customers into your best marketers.

• Encourage reviews and testimonials with incentives.

• Launch referral programs that reward customers for bringing in friends.

• Spotlight happy customers on social media to build community and trust.

The Hourglass Advantage

Why this approach works:

• Higher CLV (Customer Lifetime Value): Existing customers are 60–70% more likely to buy again compared to new customers.

• Lower Acquisition Costs: Advocacy and referrals drive organic growth, reducing dependence on expensive paid ads.

• Stronger Retention Rates: A well-designed post-purchase system reduces churn and increases repeat purchases.

The marketing funnel isn’t dead—it’s just incomplete. By flipping it into an hourglass, you unlock the full potential of your customer base. Focus not just on attracting buyers but on nurturing them into advocates. Your best customers aren’t the ones you acquire; they’re the ones who keep coming back. 🚀

Partnership with Particl

Do You Know How Your Competitors Performed This BFCM?

Black Friday and Cyber Monday are over, but the real winners are just now emerging. While your competitors are already dissecting their results and planning their next moves, are you still in the dark?

Particl gives eCommerce brands instant access to competitor insights—unveiling top-selling products, discounting strategies, and inventory trends. 

Wondering if you missed the mark on your pricing or need to adjust for the rest of the holiday season? Particl helps brands like Skims, Mejuri, and Vuori stay ahead of the curve with data-backed strategies that drive results.

The competition isn't waiting for the next big wave—neither should you. Finish the year strong by understanding what worked (and didn't) for your industry.

Start your free trial today and uncover the strategies your competitors don't want you to see!

🎥 Instagram Launches Trial Reels
Insights from Meta

Instagram’s new Trial Reels feature helps creators experiment with fresh content by sharing it with non-followers first taking the pressure off, allowing creators to test new ideas without worrying about how their core audience will react.

The Breakdown:

• Experiment Safely: Trial reels let creators share content with non-followers to gauge reactions before showing it to their followers. This is ideal for testing new genres, formats, or topics.
  
  Creators can either manually share successful reels with followers or set them to be automatically shared if they perform well.
  
• Insights and Metrics: After 24 hours, creators can access engagement metrics like views, likes, and shares providing insights on how the trial reel compares to previous ones, helping creators refine their strategy.
  
• Seamless Sharing: Trial reels are private during the testing phase and won’t appear on the main grid or Reels tab unless the creator decides to share them. Some followers may still see trial reels if shared via direct messages or linked to audio or location tags.

Trial reels give creators the freedom to innovate while removing the risk of alienating followers. By testing content with new audiences first, creators can confidently explore fresh ideas and enhance their engagement strategy.

With this feature rolling out globally, creators have a powerful new tool to grow and connect authentically.

💪Tweet of the Day 

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