DMs are the new Landing Page

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🧠 The DM Layout Strategy: Replacing Your Landing Page With a Conversation (and Not Screwing It Up)

The idea sounds simple: “Move your funnel into DMs.”

Plenty of brands try. And plenty screw it up. They treat DMs like a coupon drop. They treat comment triggers like vanity engagement. They treat inboxes like glorified link shorteners.

And in doing so, they kill the most valuable conversion surface of 2025: the attention-saturated, distraction-free, trust-heavy chat window.

What most brands get wrong when running Comment-to-DM funnels:

1. They use DMs to link out — not build up.

Instead of earning intent, they drop the same generic site link they’d use in Stories.

The buyer’s like: I could’ve just clicked your bio.

Fix: Use the DM to narrow the offer. Ask one high-signal question before showing anything.

2. They talk at the buyer, not with them.

The message is a wall of text. No personality. No pacing. Just a CTA and a prayer.

Fix: Use message rhythm, 1 idea per message. Use micro-choices to keep attention flowing. Add buttons, not paragraphs.

3. They forget that every DM is a UX surface: Too many brands miss the basics:

• No image previews
• No bundle explanations
• No price context
• No link clarity

Fix: Design your DMs like micro landing pages. Show → segment → answer → offer.

What the best brands do differently

• They turn the DM into a choose-your-own-path funnel
• They speak like a human, not like a broadcast
• They only offer the cart after solving a specific need
• They embed social proof mid-conversation, not as an afterthought

And crucially:

They use DMs to remove questions, not add pressure. That’s why they convert higher than most websites.

Manychat powers these inbox funnels without dev friction. Comment = trigger. DM = layered journey. You just need the right script. Signup now and get 30% off! 

In 2025, the inbox is your highest-intent space. It’s not a shortcut. It’s a conversion theater, and most brands are still sending link spam to the front row. Don’t be one of them. Design your DMs like they are the funnel, because they are.

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🛍️ Shopify and eBay Launch Smarter AI Assistants for Commerce

Two of the biggest names in e-commerce just launched advanced AI assistants,, Shopify for merchants, eBay for buyers, each focused on reasoning, recommendations, and real business outcomes.

The Breakdown:

1. Shopify’s Sidekick Learns to Reason - Sidekick now analyzes sales, inventory, and customer data to explain drops and offer multistep fixes. It acts like a virtual co-founder, spotting opportunities and guiding action.

2. Now With Image Generation and Smarter Segmentation - Merchants can generate product images instantly and segment audiences with more precision. Sidekick learns from interactions and updates recommendations in real time.

3. eBay Launches Conversational Shopping Agent - Shoppers can chat or upload images to find tailored product picks, even without clear intent. The AI suggests follow-ups and links directly to matching listings. It’s available to a small U.S. group, with a wider rollout coming soon.

4. Personalized, Predictive Search Is Now Live - eBay’s AI understands context and preferences to refine results on the fly. Sellers will need sharper images and keywords to stay visible. 

AI is no longer just behind the scenes, it’s the new front door to online shopping and selling. These assistants turn complex workflows into simple chats. The future of e-commerce is guided, fast, and deeply personalized.

👾 Quick Hits

📦 What if your next best-performing campaign wasn’t digital? Flowcode’s 2025 Trend Report shows how brands like Disney and BMW are using QR codes, clickable TV, and local activations to drive real-world conversions, like $1.8M in tour merch sales. Download the report now and get the full IRL playbook.

🖇️ Meta is launching Reels trending ads, video ads on Threads, creator performance metrics, live Partnership Ads, and AI-powered video resizing, making brand integration more targeted, seamless, and performance-driven across platforms.

🧵 Pinterest added 17M users in Q1, reaching 570M MAU and $855M in revenue, up 16% YoY. Gen Z drives growth, but U.S./EU monetization lags. New Magnite deal boosts global ad potential.

🔤 Meta’s Edits app just added 50 animated text styles, new filters, safe zone guides, frame rate control, and auto-captions, stepping up as a serious CapCut competitor for creators.

🛍️ Threads is testing spoiler tags that hide text, “Interested in this post” labels to fine-tune recommendations, and now shows account status for transparency around shadowbans and content restrictions.

🕶️ Reddit will introduce human verification indicators via third-party tools to combat AI bots after researchers used AI profiles to sway opinions undetected. The platform also confirmed it will keep “old Reddit” alive.

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