Brand Love Is a KPI Now

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📈 Brand Reputation Isn’t PR, It’s a Performance Metric

Ask most marketers how their brand is performing, and they’ll show you ROAS, CAC, or conversion. Ask what people think about the brand, and you’ll get blank stares or vanity slides.

But in 2025, reputation is no longer soft. It’s measurable, trendable, and financially consequential. The best brands now treat sentiment as a KPI, not a post-launch afterthought.

Why This Matters More Than Ever

Your paid ads may convert, but if your reputation is rotting in comment sections, the cost will show up in returns, churn, and LTV. Modern consumers don’t just compare features; they compare how brands make them feel, behave, and belong.

If that emotional equity is slipping, it’s a pipeline risk, not just a PR problem. And with social proof being fragmented across TikTok, Discord, App Store, Reddit, and YouTube, you can’t afford to guess.

How High-Functioning Teams Operationalize Reputation

Top-performing brands measure reputation weekly, just like revenue or retention.

Here’s what they do differently:

• CX + Product: Flag repeat complaints, rising frustration phrases, and unexpected friction from sentiment dashboards
• Growth: Align creative testing with positive emotion clusters (“comfort,” “status,” “confidence”) pulled from live buyer feedback
• Retention: Track NPS scores alongside brand mentions to catch gaps between internal scorecards and external perception
• Leadership: Use sentiment trendlines in quarterly reviews to justify positioning shifts or SKU sunset decisions

It’s not about guessing if people like your brand. It’s about tracking how that liking evolves over time.

How to Make It Measurable

• Assign a weekly brand sentiment score across channels, not just Twitter
• Build dashboards that track spikes in emotional keywords (e.g., “overrated,” “worth it,” “cheap,” “luxury feel”)
• Benchmark reputation against competitors by volume and tone, not just mention count
• Treat sudden dips in sentiment like revenue anomalies, diagnose and react fast

📊 Tool tip:

Use Brand24 to monitor brand reputation scores and changes over time, across 25M+ sources. It gives you real-time clarity on when, where, and why perception shifts, so you’re not caught off guard. You can try Brand24 here for free! 

Final Takeaway

If you’re not measuring how people feel about your brand with the same rigor as how they buy… You’re flying half-blind. Reputation drives revenue, and now, you can prove it.

Together with Insense

⚠️ Why Is UGC Still the Slowest Part of Your Launch?

The Meta campaign’s ready. The team’s prepped. But you’re still waiting on UGC that was due last Friday. Sound familiar? That delay isn’t just annoying, it’s costing you.

Insense eliminates every slowdown between “let’s brief creators” and “launch the ad. ”Nurture Life cut their turnaround time from 2 months to 2 weeks, with just one marketer and Insense.

They’re one of 2,000+ DTC brands that rely on Insense to scale UGC without breaking ops.

Here’s what you get:

✅ High-performing creators applying to you in minutes
📦 Seamless product shipment and live tracking
🧠 Licensed, on-brief UGC delivered in under 14 days

And with a dedicated platform manager, you’ll never rewrite a brief or chase a tracking number again. If your campaigns are tied to a spreadsheet, you’re not scaling, you’re surviving.

💸 Get up to 20% off managed services, offer ends June 20.

Book your free strategy call now!

📺 YouTube Doubles Down on Ads and Exposure: 30-Second Non-Skippables + Posts in Shorts Feed

YouTube is quietly rolling out two major changes that could reshape both ad strategy and creator visibility: 30-second non-skippable ads are now in testing for standard campaigns, and Posts are appearing directly in the Shorts feed.

What’s new:

• 30-Second Non-Skippable Ads (Beta): Previously reserved for premium buys, these full-length, forced-view ads are now testable in regular campaigns. They join 15s non-skippables and 6s bumper ads in auction formats, with keyword and audience targeting included.
• Why it matters for advertisers: This gives brands premium-level impact without reservation deals. If the format expands, it may become a powerful new tool for message retention, though users may not love the extra wait.
• Posts in Shorts Feed: YouTube now lets Posts (polls, GIFs, text, images) surface mid-scroll in the Shorts feed, vertically formatted and interactive. Users can like or comment without leaving the video stream.
• Why it matters for creators: This allows long-form channels to tap into Shorts viewers without making vertical video. It’s also a no-cost engagement boost; posting a text update might now reach as far as a full Short.

Why it matters: YouTube is merging ad formats and content types to maximize attention and time-on-platform. For advertisers, it means a deeper impact. For creators, it means wider reach. And for everyone, it signals that vertical-first, mixed-media feeds are the future of online video.

🚀Quick Hits

📊 What if your ad could self-correct before launch? Neurons simulates real viewer behavior to identify what your audience will see, remember, and ignore. The result? 73% better click-throughs, 20% more brand recall, and less guesswork. Book your free demo now and make every ad unforgettable!

💵A new BCG report reveals that 83% of CMOs now feel positively about generative AI, with most planning investments of $10M or more. They're using it beyond content, like for video, personalization, and smarter customer targeting.

📽️Amazon Ads has upgraded its AI video tool for all U.S. advertisers, letting them easily create or edit product videos using a single image, custom logos, brand guidelines, and existing clips.

🤑1 in 3 U.S. TikTok users shopped on TikTok Shop last year, mainly for cheap deals. Most buyers spent under $50, with clothes, gadgets, and home goods topping the list.

🥲A new survey finds 85% of Americans waste money, with 40% of millennials and 35% of Gen Z doing so often due to boredom, ads, and peer pressure, mainly on food, subscriptions, and emotional spending triggers.

That’s a wrap for today! Tell us your thoughts about today's content as we line up more Shorts! And don’t hesitate to share this with someone who’d adore it. 🥰